Home / Knowledge / News / Apparel/Garments / Hanes unveils men's ComfortBlend undershirts collection
Hanes unveils men's ComfortBlend undershirts collection
07
Aug '12
Hanes, America’s No.1 Men’s Apparel Brand, unveils the second installment of humorous advertisements showcasing new men’s underwear products. Launching, basketball legend and longtime Hanes spokesman Michael Jordan reveals the latest Hanes comfort innovation, the men’s ComfortBlend collection.

Developed in response to in-depth consumer research and product testing, the ComfortBlend collection features a 50/50 cotton/poly blend fabric that delivers superior softness with less shrinkage after washing. ComfortBlend undershirts are available in both Lay Flat Collar Crew and V-Neck styles in classic white and black.

In addition to ComfortBlend undershirts, Hanes has extended this ultra-soft line to underwear bottoms, including boxer briefs available in black and gray along with blues and heather, all boasting the reliable fit Hanes customers value and have come to expect.

“Hanes strives to always be at the forefront of comfort innovation, which means we’re constantly researching consumer needs to deliver products that always help them look and feel their best,” said Sidney Falken, chief branding officer, Hanes. “Our new ComfortBlend fabric combines unparalleled softness with the quality we’re known for so we encourage men to clean out their drawers and make room for our softest undershirt and boxer briefs ever.”

To showcase the superior softness of ComfortBlend undershirts, Hanes enlisted longtime spokesman, Michael Jordan to star in a new ad, which exaggerates the core product benefit – superior softness – in an entertaining way. The ad centers on a group of young men hanging out at home.

Two of the friends notice the third’s unconventional undershirt, which prompts them to ask, “So dude, what’s up with the kittens?” The camera pans to their friend to reveal that he is wearing several white kittens as a shirt explaining, “they’re super soft.”

In response, his friend simply suggests wearing a Hanes ComfortBlend undershirt which is “just as soft, but also an actual shirt.” Michael Jordan suddenly appears to settle the score by remarking, “Dude? Wow.” while shaking his head and walking away.

On the heels of the recent “Tags are annoying, so we got rid of them” ad campaign launched in spring 2012, this campaign aims to introduce the ComfortBlend collection in a humorous tone that promises to entertain consumers, while driving home the main message of the product’s benefits.

The new ad will run on high-profile sports programming such as Major League Baseball (TNT, ESPN, MLB Network) and on entertainment networks such as ABC, TBS, Comedy Central, Spike and SyFy. In addition to the comical TV spot, the campaign will also be supported on Hanes social channels through product sampling and video seeding.

Hanes

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search