Mr. Anup Ramachandra, Co-Founder & CEO, PeprisMine.com stated that, “right from the initial days of inception, we wanted to offer Indian customers something that was not available even at offline stores, rather than offering what is already available in the market. While buying any clothes, we believe consumers face two problems, 1st - Opting from just 4 sizes cannot guarantee perfect fit for half a million men (Men do not come in just 4 sizes, they are either short, thin, tall, skinny, average, heavy and with multiple combinations).”
“With the traditional 4 sizes, either the shirts become too tight or too baggy or the sleeve size become too big or too small. The 2nd problem- picking the perfect size is a tough job, especially online. To address the 1st problem, we have introduced 7 shirt sizes along with 3 different sleeve sizes in each size & offer a fit that is comparable with those of readymade brands available in Jermyn Street. The best readymade brands in Jermyn Street, London are known to offer best fit shirts come with multiple sleeve sizes. We wanted Indian consumers to experience what men in Europe and US have already experienced - best fit dress shirts in readymade clothing, at affordable price points.”
“Picking a best fit dress shirt requires understanding the measurement chart of the garment, making it very difficult to pin point a best fit shirt from a customer’s stand point. To make online customers’ life easier, we have borrowed our learning from our days in custom made shirts business & with few basic inputs like age, height, favorite brand, size in favorite brand & weight, etc we are able to pick a perfect fit shirt for our customers, thereby totally eliminating a need for multiple trial room sessions & associated inconvenience to the consumers”, thereby addressing the 2nd problem, concludes Mr. Anuj Ramachandra, Co-Founder & CMO.
PeprisMine’s offering is hard to find even at retail outlets because of the inefficiency in the offline retail business model in terms of distribution, supply chain & logistics, inventory management. Leveraging extensively on the technology and being exclusively online, we are able to offer this unique value proposition to Indian customers, at price points that are affordable to Indian consumers.
Started in 2010, PeprisMine operated as a custom clothier. During the course of its evolution, PeprisMine has borrowed its learning's from custom clothing business to readymade, thereby bringing this unique value proposition in readymade clothing. The e-store is the single venue online to purchase best fit mens dress shirts in India.
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