"Route 66" takes a bold step forward by incorporating a vintage, distressed look – one of the biggest trends in fashion today – into the iconic House of Lords style. Distinctive washes, dyes and textures bring a casually aged yet still uniquely edgy feel to the everyday-wear shirts and jeans that House of Lords created for the new line.
House of Lords has previously made several clothing line debuts at MENS/WEAR, but this year's appearance at PROJECT is a first for the fashion-forward label. Founder Kevin Naim couldn't be more pleased.
"We're thrilled to be a part of PROJECT," says Naim. "With 'Route 66,' we continue to place the House of Lords look one step ahead of the industry, by taking the hottest trends and making them uniquely our own. PROJECT is the perfect venue to showcase our creativity and to introduce our cutting-edge fashion to new buyers and clientele. Because our clothing lines are available only through select boutiques and websites, we welcome this opportunity."
House of Lords
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