Home / Knowledge / News / Apparel/Garments / Levi Strauss introduces Signature jeanswear line for women
Levi Strauss introduces Signature jeanswear line for women
16
Aug '12
This Fall, the Signature by Levi Strauss & Co. brand is introducing completely new styles into its already successful line of fashionable and affordable jeanswear for women. Jeans that slim, smooth, elongate, and flatter will soon be offered at an everyday low Walmart price.

Available at Walmart stores for under $20, new styles include the Simply Stretch Skinny jean featuring a pull-on waistband and ultra-soft, extra stretchy denim to create the ultimate wear-anywhere skinny jean. Also coming soon, the new Curvy line designed to specifically fit and flatter women with curvier figures. Offered in a Boot Cut and Skinny, the new Curvy jeans are contoured to prevent gaping in the seat and made with extra stretchy denim for all day comfort.

"We are constantly striving to build a better women's jean," said Mary Shoval, Senior Merchant for Signature by Levi Strauss & Co. "With Simply Stretch and all of our new Women's styles, we developed denim fabrics that offer an ultra-soft hand feel and the highest possible stretch while remaining true to the high quality standards the Signature by Levi Strauss & Co. brand is known for. Every stitch, pocket, finish and detail is thoughtfully considered to flatter a woman's body using premium denim she will feel good in all day."

Other new styles include the Skinny jean, designed to give women longer, leaner looking legs and a slim sexy fit, and the Modern Boot Cut jean which features back pocket detailing and a slim cut through the thigh and knee to elongate and flatter all body types. The brand's best-selling Totally Slimming jeans are also available at Walmart in a Mid Rise Straight fit.

Retailing for under $20, this traditional five-pocket style jean is outfitted with high stretch denim for comfort and a built-in tummy control panel to help achieve a flattering, slim silhouette. The extra-stretchy fabric shapes and smoothes in all the right places while ensuring additional control around the tummy and waistband for the ultimate sleek look.

Also new this season, the Signature by Levi Strauss & Co. men's line is doubling its in-store presence at Walmart, expanding into 2,000 stores this Fall. Featuring popular men's styles like the Regular, Relaxed, Loose, Straight, Slim Straight and Low Boot, Signature by Levi Strauss & Co. men's jeans are also sold for under $20. Sewn from premium, heavy-weight denim for exceptional durability, each pair of jeans is carefully detailed with vintage-inspired finishes and reinforced with triangle stitching and metal rivets for long lasting style.

Without sacrificing quality or comfort, Signature by Levi Strauss & Co. consistently strives to make classic, durable looks for the whole family. In addition to men's and women's jeans and casual wear, Signature by Levi Strauss & Co. offers great styles at affordable prices for boys and girls.

In 2003, the Signature by Levi Strauss & Co. brand was launched exclusively for consumers who shop in the mass channel. The brand gives value-conscious consumers access to high-quality, affordable and fashionable jeans and casual wear from a company and name they trust.

Levi Strauss & Co.

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search