Home / Knowledge / News / Apparel/Garments / Indonesian batik producer partners Disney for kidswear
Indonesian batik producer partners Disney for kidswear
16
Aug '12
In a bid to popularize batik internationally, Batik Keris, Indonesia’s Surakarta-based batik producer, has associated with The Walt Disney Company for creating colourful batik garments for kids portraying well-known Disney characters.
 
Djongko Rahardjo, a local fashion designer, who also heads the Association of Surakarta Fashion Designers, said children are used to see and don batik garments, but when these clothes feature their favourite cartoon characters, it would increase their liking for batik.
 
Keeping in mind that children love bright colours, Batik Keris preferred using printed batik rather than hand drawn one for featuring the Disney collection. Lina Handianto, Chief Commissary of the company explained that the colours would not have come out perfectly if they would have adopted a hand drawing process.
 
Stating that the partnership between Batik Keris and the Walt Disney Company mainly focuses on introducing batik to children, Heri Santoso of the merchandising division at Batik Keris said they aim to earn better recognition for batik in international markets. 
 
The Disney collection featuring Mickey and Friends is available in shirts, T-shirts and dresses.
 

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search