Home / Knowledge / News / Apparel/Garments / Lingerie brand Aimer launches cutting-edge shapewear line
Lingerie brand Aimer launches cutting-edge shapewear line
Aug '12
Summer is the season during which a woman can flaunt her feminine figure. Many beauties wish that they could find that magic piece of lingerie that would tone down their imperfections.

Farewell to thick, stuffy shape wear that's often avoided by ladies in summertime. Aimer, Asia's leading luxury lingerie brand famed for advanced technology and innovation, presents a range of cutting-edge shape wear that combines previously incompatible features: shaping properties coupled with a feel-nothing airiness.

With 'shape it, but feel nothing' being the highlight, the latest range suggests a revolutionary concept - shape wear should be lightweight, comfortable and effective. While stretch seamless fabrics are enhanced with a unique weave pattern that strengthens their shaping tension, the result is a unique, feather-light fabric that promises incredible shaping results.

Intensive net holes over specific parts allow skin to breathe effortlessly despite hot and humid weather. The brand's signature 3D tailoring technology allocates adequate pressure to the thighs, tummy, hip and underarms, stimulating friction against body fat via natural every-day movements for optimized shaping results.

Aimer Soft Slim - For The Real Lady

Crafted to highlight an irresistible body shape, Soft Slim features soft lace imported from Europe woven using a traditional semi-mechanical process to provide delicate patterns with the finest quality. The 3/4 padded full-figure bra is strengthened with large wires designed to read just fat under arms and ultimately to outline a perfect shape.

The signature jacquard method gives lace fabrics gorgeous weave patterns and seamless effects, while press-free foam cups are engineered to reduce the pressure caused by the wires. Q-cotton, a high-quality eco-friendly material, promises incredible breathability and comfort. The tender pink shades across the collection prove it is an essential range for every lady's wardrobe.

Aimer Freedom - The Carefree Kind of Elegance

The name couldn't have said it better. 'Freedom' is a range designed to set women free from the stuffiness of conventional shape wear while enjoying high-end fashion. The precise 3D cutting technology re-allocates body fat to specific areas, whilst the enhanced weaving method assures perfect shaping results.

Made of seamless mesh, the collection not only brings about a feel-nothing comfort and lightness; but, the special fabric also offers a much-craved for cool sensation against the skin. Classics are updated for various black and nude styles for the best wear-ability. Freedom is not just felt - it's worn night and day.

Aimer Svelte Shaping - Defining the aesthetics of shaping

This collection advances shaping technology to form the perfect blend of technology and aesthetics, promising not only unparalleled shaping results but also unique chic. The special seamless fabric features outstanding elasticity hat offers optimized comfort and, with thoughtful tailoring and design, highlights the wearer's curvaceous silhouette.

Must ReadView All

Apparel/Garments | On 24th Jun 2017

JD enters into strategic partnership with Farfetch

E-commerce giant, JD, China's largest retailer, and Farfetch, the...

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Interviews View All

Cindy McNaull

We have broad range of options in durable fabrics

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search