Home / Knowledge / News / Apparel/Garments / Lingerie brand Aimer launches cutting-edge shapewear line
Lingerie brand Aimer launches cutting-edge shapewear line
Aug '12
Summer is the season during which a woman can flaunt her feminine figure. Many beauties wish that they could find that magic piece of lingerie that would tone down their imperfections.

Farewell to thick, stuffy shape wear that's often avoided by ladies in summertime. Aimer, Asia's leading luxury lingerie brand famed for advanced technology and innovation, presents a range of cutting-edge shape wear that combines previously incompatible features: shaping properties coupled with a feel-nothing airiness.

With 'shape it, but feel nothing' being the highlight, the latest range suggests a revolutionary concept - shape wear should be lightweight, comfortable and effective. While stretch seamless fabrics are enhanced with a unique weave pattern that strengthens their shaping tension, the result is a unique, feather-light fabric that promises incredible shaping results.

Intensive net holes over specific parts allow skin to breathe effortlessly despite hot and humid weather. The brand's signature 3D tailoring technology allocates adequate pressure to the thighs, tummy, hip and underarms, stimulating friction against body fat via natural every-day movements for optimized shaping results.

Aimer Soft Slim - For The Real Lady

Crafted to highlight an irresistible body shape, Soft Slim features soft lace imported from Europe woven using a traditional semi-mechanical process to provide delicate patterns with the finest quality. The 3/4 padded full-figure bra is strengthened with large wires designed to read just fat under arms and ultimately to outline a perfect shape.

The signature jacquard method gives lace fabrics gorgeous weave patterns and seamless effects, while press-free foam cups are engineered to reduce the pressure caused by the wires. Q-cotton, a high-quality eco-friendly material, promises incredible breathability and comfort. The tender pink shades across the collection prove it is an essential range for every lady's wardrobe.

Aimer Freedom - The Carefree Kind of Elegance

The name couldn't have said it better. 'Freedom' is a range designed to set women free from the stuffiness of conventional shape wear while enjoying high-end fashion. The precise 3D cutting technology re-allocates body fat to specific areas, whilst the enhanced weaving method assures perfect shaping results.

Made of seamless mesh, the collection not only brings about a feel-nothing comfort and lightness; but, the special fabric also offers a much-craved for cool sensation against the skin. Classics are updated for various black and nude styles for the best wear-ability. Freedom is not just felt - it's worn night and day.

Aimer Svelte Shaping - Defining the aesthetics of shaping

This collection advances shaping technology to form the perfect blend of technology and aesthetics, promising not only unparalleled shaping results but also unique chic. The special seamless fabric features outstanding elasticity hat offers optimized comfort and, with thoughtful tailoring and design, highlights the wearer's curvaceous silhouette.

Must ReadView All

Courtesy: American & Efird

Textiles | On 20th May 2018

A&E introduces Repel

American & Efird (A&E), a global leader in industrial sewing thread...

Archroma working with House of Denim Foundation

Textiles | On 20th May 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined...

Courtesy: Amazon

Textiles | On 20th May 2018

Amazon opening first fulfillment centre in Tucson

Amazon.com is opening its first fulfillment centre in Tucson, which...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search