225 new brands to feature at Pure London fashion tradeshow

For footwear, top footwear designer Jeffrey Campbell showcases the glammed up range of the moment, featuring trademark heels, eye-watering colours and must-have spikes with styles currently being worn by A-listers including Jessica Alba, Rihanna, Sarah Harding and Jessie J. Incorporating an eclectic range of footwear, Laboratorio Corte’s mix of artisanal designs and sneaker-style soles is one brand to look out for. With their range of rubber boots, Le Chameau use innovative technology to create fashionable footwear. Peter Kaiser, Ska Ballarinas, and D-Luzxe will also be showing for the first time.

Adding to the accessories section is Desti Saint, a new must-have designer range where each bag is a work of art created by artisans, and Christian Lacroix handbags and jewellery who are launching in the UK exclusively with Showroom One for S/S13. Fifi La Ferraille from Paris have also chosen to show exclusively at the show with their creative jewellery collection.

Adding to the accessories offering, expect to find luxurious collections from the likes of Lamb 1887, Louloubelle Bags, Markberg Accessories and Milo & Saint. Nyara’s first Spring/Summer season will see designs which use florals and scenic prints on linen while Ubu Bijoux - Paris is an instantly recognisable brand with a strong sense of character, expect a mix of modernity and primitive simplicity - custom jewellery which is 100% French made using materials such as horn, natural stones, mother of pearl, resins and leather. 

Pure London