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Warner Bros to expand its fashion apparel business
Aug '12
From outerwear to underwear, entertainment properties like Bugs Bunny and Batman are trending hot in Warner Bros. Consumer Products’ (WBCP) apparel business.  WBCP showcases its international portfolio of high-end and street-trend apparel featuring iconic characters from several of Warner Bros.’ coveted properties, including DC Comics, Looney Tunes, Tom and Jerry, Hanna-Barbera and many more. The renowned roster of licensees highlights a multi-category global licensing program, which spans from chic fashion ensembles to inspired intimates, to kid collections and must-have accessories.

“The timeless appeal and international recognition of Warner Bros. properties allow us the opportunity to be creative and collaborate with high-end and trend-setting designers to bring our characters to the elite world of fashion,” said Brad Globe, President of Warner Bros. Consumer Products. “This fashion-forward licensing program offers fans exclusive, cool styles inspired by their favorite characters as they bring the high-end catwalk to the streets.”

Warner Bros. Consumer Products’ upscale apparel and accessories worldwide licensing program, led by the Europe, Middle East and Africa (EMEA) region and the United States, includes collections from the following designers:

Dolce&Gabbana; Diesel; Braccialini; nOir; Kinetix; ICE Iceberg; Monnalisa; Bebebò; Mariella Burani; United Colors of Benetton;  French Connection; Lazy Oaf; New Era; Converse; Ecko Unltd; Under Armour; Augmented Reality Apparel; Myface; Pull-In; Brekka; Junk Food; Trunk; Kids Republic; H&M; Zara; UNIQLO

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

Warner Bros. Consumer Products

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