Home / Knowledge / News / Apparel/Garments / Icebreaker to open Bethesda, Maryland TouchLab store
Icebreaker to open Bethesda, Maryland TouchLab store
22
Aug '12
Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, announced it will open a new TouchLab store in Bethesda, Maryland, USA. The new 1,200-square-foot store will open in March 2013 in Bethesda Row, a premium mixed-use shopping and dining destination just eight miles from downtown Washington, DC. Icebreaker will be located at 4821 Bethesda Avenue, near lululemon, The North Face and Lucy Activewear.

“After the excitement of the presidential inauguration is over, DC metro area residents will still have something to look forward to with our March 2013 opening,” says Jeremy Moon, founder and CEO of Icebreaker.

“Icebreaker is perfect for active DC-area residents who value high performance apparel. It has something for everyone – from runners, hikers and skiers looking for a natural alternative to synthetics, to Bethesda Row shoppers with an eye for new and beautiful apparel,” Moon added.

The Bethesda TouchLab store will feature Icebreaker's complete line of pure merino wool apparel, including its Outdoor, Run/Fitness, Kids, Underwear and Travel/Lifestyle collections and Socks and Accessories, all made from handpicked merino wool born in the Southern Alps of New Zealand.

The store will allow shoppers to touch Icebreaker merino, known for being so soft that people often don’t even realize it is wool. The store's Tactile Gallery will have garments that explain the functional benefits of Icebreaker merino – it’s soft, non-itch, odour-resistant and highly breathable. Merino also regulates temperature, which means it warms in the cold and cools in the heat.

Icebreaker has eight other North American TouchLabs: Portland, Oregon (home of its US headquarters); New York City (SoHo and the Meatpacking District), California (San Francisco and, opening September 2012, San Jose), Montréal and Vancouver, British Columbia (Kitsilano and, opening August 30, 2012, North Shore).

The Bethesda TouchLab will be open Monday through Saturday, 10 am to 7 pm, and Sunday, 12 to 6 pm.

Icebreaker


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search