By purchasing SOMB wear, customers will support the charity, Right To Play, which uses the power of sport and play to improve the lives of children in some of the most disadvantaged areas of the world. The 2012/2013 line is available online, with exclusive additional pieces to launch in the new year.
“SOMB began from a place of true generosity and a desire to give back,” said Founder Will Bennett. “We initially directly marketed these clothes to our friends and family. We had no idea our line would sell out three times, and garner so much public and celebrity support.
This new collection, From Cali With Love, builds upon that foundation and takes it a step further through the incredible charity Right To Play. We have some amazing designs from local LA artists, and are thrilled to share them with the world in the hope to inspire others to give back.”
SOMB’s latest collection features several inspiring designs which connect California lifestyle to world issues and cultural discovery. The designs include: “Electric Africa” which features a guitar in a classic rock music poster motif; “If,” inspired by Rudyard Kipling’s famous poem; “Gun Shoots Love,” based on popular LA street art in a plea for peace, “Liberation Beats,” which draws on iconic images from the struggle against Apartheid; “Born Free” drawn from the words in Article One of the Declaration of Human Rights, and “Signature SOMB,” which features brand specific logo-ing, and a call to action.
There is also a special design entitled “From A Child’s Eyes,” which is based on a photo taken in Zimbabwe during one of SOMB’s uniform drops. All designs in this collection were made in Los Angeles by local artists, DJ Indebele and Assal Deshmeh, who collaborated with SOMB’s Founders to bring their own artistic vision into the brand’s vibrant imagery and positive messaging.
SOMB was founded by Will Bennett, James Williams, Anders Bard, Chris Norqual and Anson Carter—five friends who formed a business around a one-to-one model which provided school uniforms to children in Africa for every article of clothing sold in the States.
The initial line sold-out three times over—outfitting children in nearly 50 schools. The new collection takes SOMB’s mission a step further by supporting the global organization Right To Play, which recently had a strong presence in London with many of its Athlete Ambassadors medaling in the 2012 Summer Olympics.
Textiles | On 26th Apr 2017
SKF India, a global supplier of bearings, seals, mechatronics,...
Textiles | On 26th Apr 2017
Gap, one of the world's most iconic apparel and accessories brand and ...
Marazban F Velati
Sutlej Textiles & Industries limited
No training can be effective till the candidate believes in it.
Gem Enviro Management Pvt Ltd
There are no significant differences between virgin yarn and PET recycled...
DLF Emporio and DLF Promenade
‘Each event and promotion is planned out keeping in mind the business of...
Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...
Iago Castro Asensio
RCfil Distribuciones S.L.
Iago Castro Asensio, International Business Manager of RCfil...
Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...
"We should not compare India and the West. There are things we do that...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
Apparel/Garments | On 25th Apr 2017