Home / Knowledge / News / Apparel/Garments / SOMB launches limited edition Tees, Tanks & Hoodies line
SOMB launches limited edition Tees, Tanks & Hoodies line
22
Aug '12
Los Angeles based fashion company, SOMB, (SHIRT OFF MY BACK) launches its second collection entitled “From Cali With Love,” featuring specially designed t-shirts, hoodies, tank tops, and accessories.

By purchasing SOMB wear, customers will support the charity, Right To Play, which uses the power of sport and play to improve the lives of children in some of the most disadvantaged areas of the world. The 2012/2013 line is available online, with exclusive additional pieces to launch in the new year.

“SOMB began from a place of true generosity and a desire to give back,” said Founder Will Bennett. “We initially directly marketed these clothes to our friends and family. We had no idea our line would sell out three times, and garner so much public and celebrity support.

This new collection, From Cali With Love, builds upon that foundation and takes it a step further through the incredible charity Right To Play. We have some amazing designs from local LA artists, and are thrilled to share them with the world in the hope to inspire others to give back.”

SOMB’s latest collection features several inspiring designs which connect California lifestyle to world issues and cultural discovery. The designs include: “Electric Africa” which features a guitar in a classic rock music poster motif; “If,” inspired by Rudyard Kipling’s famous poem; “Gun Shoots Love,” based on popular LA street art in a plea for peace, “Liberation Beats,” which draws on iconic images from the struggle against Apartheid; “Born Free” drawn from the words in Article One of the Declaration of Human Rights, and “Signature SOMB,” which features brand specific logo-ing, and a call to action.

There is also a special design entitled “From A Child’s Eyes,” which is based on a photo taken in Zimbabwe during one of SOMB’s uniform drops. All designs in this collection were made in Los Angeles by local artists, DJ Indebele and Assal Deshmeh, who collaborated with SOMB’s Founders to bring their own artistic vision into the brand’s vibrant imagery and positive messaging.

SOMB was founded by Will Bennett, James Williams, Anders Bard, Chris Norqual and Anson Carter—five friends who formed a business around a one-to-one model which provided school uniforms to children in Africa for every article of clothing sold in the States.

The initial line sold-out three times over—outfitting children in nearly 50 schools. The new collection takes SOMB’s mission a step further by supporting the global organization Right To Play, which recently had a strong presence in London with many of its Athlete Ambassadors medaling in the 2012 Summer Olympics.

SOMB


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Urmil Arya

Sushila International, a well established textile organisation established ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search