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WBCP extends partnership with streetwear retailer Ecko
Aug '12
Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, has extended its partnership with street wear retailer Ecko Unltd. to launch a new limited edition collection of Batman-inspired apparel. Featuring DC Comics’ iconic Batman imagery, the t-shirt line incorporates Ecko’s signature design techniques including gel printing, carbon coating and 3D texturing.

The collection features designs that combine the breadth of the Batman brand with Ecko’s signature aesthetic and trendy design in t-shirt wear with bold images and bright colors. From the pages of DC Comics comes this colorful new comic book mythology artwork that has inspired this collection, including the classic “Batman Wham” t-shirt graphic.

With an uninhibited pulse on emerging trends and talent, Ecko Unlimited is a lifestyle brand in a class of its own with original collaborations with Star Wars, Batman, street artists like Cope2, Pez and 123Klan, rapper Big Sean, Big K.R.I.T., boxer Miguel Cotto and others.

The ecommerce division of Ecko has continued to help elevate the brand in the digital space, recently mentioned in Mashable and New York Times for their innovations. From music videos and television programs to catwalks, action sports, and video games.

Ecko‘s "World Famous Rhino Brand" has expanded to include polo shirts, jeans, shorts, watches, and more.

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

Ecko Unltd

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