Home / Knowledge / News / Apparel/Garments / Mothercare launches celebrity-endorsed kidswear range
Mothercare launches celebrity-endorsed kidswear range
Aug '12
Mothercare UK Limited, the 50-year-old maternity and baby apparel specialist, has introduced a new children’s fashion apparel range ‘Little Bird’ designed by model-cum-author-cum-businesswoman Jools Oliver.
The newly unveiled clothing collection, which is the designer’s first foray into children’s garment designing, is an eclectic combination of both quirky and classic styles added with inimitable touches and playful attention to detailing.
The unique ensembles of the creation offer exceptional quality and style at an affordable price.
The exquisite line features a range of colourful apparels for newborns and children up to the age of five.
The exotic collection also offers a variety of nursery beddings and other accessories for kids.
Mothercare expects to revive its flagging sales through the new celebrity-endorsed children’s apparel line. The retailer hopes that the range would emulate the success of its best-selling ‘Baby K’ collection designed by celebrity mum Myleene Klass in 2007.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 24th Oct 2016

German technology to help in energy saving in textiles

German technology can play a major role making the environment...

Textiles | On 24th Oct 2016

ACIMIT shows sustainable technologies at ITMA Asia

ACIMIT, the Association of Italian Textile Machinery Manufacturers,...

Courtesy: Trupik

Apparel/Garments | On 24th Oct 2016

Virtual 3D fitting rooms revolutionising online shopping

Virtual fitting rooms meant to bridge the gap between e-commerce...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search