Home / Knowledge / News / Apparel/Garments / Innerwear retailer Blingy Piste Star is now S'No Queen
Innerwear retailer Blingy Piste Star is now S'No Queen
27
Aug '12
Blingy Piste Star, the online ladies thermal underwear retailer, will now be known as S'No Queen following a summer rebrand.
 
S'No Queen is a name shared by the retailer's own brand of designer thermal underwear, which includes a collection of stylish tops, leggings, headbands and hoodies. The firm's rebrand has been undertaken to better align the company with its flagship collection, raising awareness of the S'No Queen brand.
 
"As a company, we're extremely proud of our fabulous S'No Queen thermals," a spokesperson said, "so it made perfect sense to bring the two together. This will help us to raise the profile of the brand as one, benefiting sales and raising awareness of the collection."
 
S'No Queen thermals are made of special soft silk fabric, which is comfortable to wear and helps to keep skiers dry and heaven scent no matter how hard they work. Their climate control properties also ensure the wearer is never too hot or too cold, whether they're on the slopes or relaxing off-piste.
 
The collection has also been designed to inject glitz and glamour back into the sport; something S'No Queen's spokesperson says is a return of sorts to skiing's heyday in the 50s and 60s. 
 
"We want women to feel confident and gorgeous when they remove the layers after skiing. Back in the 50s and 60s, the sport was synonymous with style and sophistication, but some of that's disappeared over the years. Thankfully, with sexy thermal underwear, like our S'No Queen collection, the dark days are over!"
 
The S'No Queen collection really sparkles. Each item of the ladies thermal underwear is available in black & white with new colours ‘cobalt blu’ & ‘chocolate brown’ for 2013 and features a crystallised design that is sure to help women make a great impression when relaxing on their skiing holiday.
 
The 2013 collection has extended its design to encompass a luxury leisurewear feel as the pieces were being worn as outerwear by many discerning stylish ladies, from the school gates to a Sunday walk, so harem pants, a ‘sloppy’ sweatshirt and a limited edition one-sy have been added to the ‘easy like Sunday morning’ collection.

S'No Queen


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search