Home / Knowledge / News / Apparel/Garments / Innerwear retailer Blingy Piste Star is now S'No Queen
Innerwear retailer Blingy Piste Star is now S'No Queen
27
Aug '12
Blingy Piste Star, the online ladies thermal underwear retailer, will now be known as S'No Queen following a summer rebrand.
 
S'No Queen is a name shared by the retailer's own brand of designer thermal underwear, which includes a collection of stylish tops, leggings, headbands and hoodies. The firm's rebrand has been undertaken to better align the company with its flagship collection, raising awareness of the S'No Queen brand.
 
"As a company, we're extremely proud of our fabulous S'No Queen thermals," a spokesperson said, "so it made perfect sense to bring the two together. This will help us to raise the profile of the brand as one, benefiting sales and raising awareness of the collection."
 
S'No Queen thermals are made of special soft silk fabric, which is comfortable to wear and helps to keep skiers dry and heaven scent no matter how hard they work. Their climate control properties also ensure the wearer is never too hot or too cold, whether they're on the slopes or relaxing off-piste.
 
The collection has also been designed to inject glitz and glamour back into the sport; something S'No Queen's spokesperson says is a return of sorts to skiing's heyday in the 50s and 60s. 
 
"We want women to feel confident and gorgeous when they remove the layers after skiing. Back in the 50s and 60s, the sport was synonymous with style and sophistication, but some of that's disappeared over the years. Thankfully, with sexy thermal underwear, like our S'No Queen collection, the dark days are over!"
 
The S'No Queen collection really sparkles. Each item of the ladies thermal underwear is available in black & white with new colours ‘cobalt blu’ & ‘chocolate brown’ for 2013 and features a crystallised design that is sure to help women make a great impression when relaxing on their skiing holiday.
 
The 2013 collection has extended its design to encompass a luxury leisurewear feel as the pieces were being worn as outerwear by many discerning stylish ladies, from the school gates to a Sunday walk, so harem pants, a ‘sloppy’ sweatshirt and a limited edition one-sy have been added to the ‘easy like Sunday morning’ collection.

S'No Queen

Must ReadView All

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Textiles | On 22nd Feb 2017

'India to be self-sufficient in silk production by 2020'

Indian could be self-sufficient in silk production by the year 2020...

Courtesy: London Fashion Week

Fashion | On 22nd Feb 2017

India bags best country award at London Fashion Week

The International Fashion Showcase (IFS) Country Award was given to...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search