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Innerwear retailer Blingy Piste Star is now S'No Queen
Aug '12
Blingy Piste Star, the online ladies thermal underwear retailer, will now be known as S'No Queen following a summer rebrand.
S'No Queen is a name shared by the retailer's own brand of designer thermal underwear, which includes a collection of stylish tops, leggings, headbands and hoodies. The firm's rebrand has been undertaken to better align the company with its flagship collection, raising awareness of the S'No Queen brand.
"As a company, we're extremely proud of our fabulous S'No Queen thermals," a spokesperson said, "so it made perfect sense to bring the two together. This will help us to raise the profile of the brand as one, benefiting sales and raising awareness of the collection."
S'No Queen thermals are made of special soft silk fabric, which is comfortable to wear and helps to keep skiers dry and heaven scent no matter how hard they work. Their climate control properties also ensure the wearer is never too hot or too cold, whether they're on the slopes or relaxing off-piste.
The collection has also been designed to inject glitz and glamour back into the sport; something S'No Queen's spokesperson says is a return of sorts to skiing's heyday in the 50s and 60s. 
"We want women to feel confident and gorgeous when they remove the layers after skiing. Back in the 50s and 60s, the sport was synonymous with style and sophistication, but some of that's disappeared over the years. Thankfully, with sexy thermal underwear, like our S'No Queen collection, the dark days are over!"
The S'No Queen collection really sparkles. Each item of the ladies thermal underwear is available in black & white with new colours ‘cobalt blu’ & ‘chocolate brown’ for 2013 and features a crystallised design that is sure to help women make a great impression when relaxing on their skiing holiday.
The 2013 collection has extended its design to encompass a luxury leisurewear feel as the pieces were being worn as outerwear by many discerning stylish ladies, from the school gates to a Sunday walk, so harem pants, a ‘sloppy’ sweatshirt and a limited edition one-sy have been added to the ‘easy like Sunday morning’ collection.

S'No Queen

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Courtesy: India ITME

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