Home / Knowledge / News / Apparel/Garments / Men get totally tropical in Hawaii Five-0 chic shirt
Men get totally tropical in Hawaii Five-0 chic shirt
28
Aug '12
Trends first made popular by 1970s crime series Hawaii Five-0 are dominating men’s fashion this summer, thanks to young fans of bright prints who weren’t even born when the first series was broadcast.
 
Hawaiian print shorts and garish shirts are flying off the shelves at Debenhams and into suitcases, with the retailer reporting sales up by a scorching 160%. 
 
British men are snapping up the tropical slim fit shirts and garish swim shorts that the show is most famous for, and for the full Hawaii Five-0 effect they may even start using the renowned catch phrase, ‘book ‘em Danno’.
 
“Men are going totally tropical this summer and are losing all inhibitions when it comes to their holiday wardrobes,” says Debenhams Menswear Buying Director, Paul Baldwin.
 
The trend has been put down to months of hard work in a tough climate, as men are jetting off for their summer holidays and letting their hair down by opting for bright, colourful clothes.
 
Baldwin continues; “Once the summer holiday starts, the suit is thrown to the back of the wardrobe and men are reaching for garish prints to really show their true colours.”
 
Debenhams’ personal shoppers have been advising men on how to pull off the ‘Hawaii five-0’ trend without looking like another famous tropical print lover, Timmy Mallet.

Debenhams

Must ReadView All

Apparel/Garments | On 27th Mar 2017

NYCEDC announces $51mn package for NYC garment industry

New York City Economic Development Corporation (NYCEDC), in...

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

India's fashion market to touch $30 bn by 2020: Report

The fashion market in India is estimated at $70 billion in 2016, with ...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search