Home / Knowledge / News / Apparel/Garments / Men get totally tropical in Hawaii Five-0 chic shirt
Men get totally tropical in Hawaii Five-0 chic shirt
28
Aug '12
Trends first made popular by 1970s crime series Hawaii Five-0 are dominating men’s fashion this summer, thanks to young fans of bright prints who weren’t even born when the first series was broadcast.
 
Hawaiian print shorts and garish shirts are flying off the shelves at Debenhams and into suitcases, with the retailer reporting sales up by a scorching 160%. 
 
British men are snapping up the tropical slim fit shirts and garish swim shorts that the show is most famous for, and for the full Hawaii Five-0 effect they may even start using the renowned catch phrase, ‘book ‘em Danno’.
 
“Men are going totally tropical this summer and are losing all inhibitions when it comes to their holiday wardrobes,” says Debenhams Menswear Buying Director, Paul Baldwin.
 
The trend has been put down to months of hard work in a tough climate, as men are jetting off for their summer holidays and letting their hair down by opting for bright, colourful clothes.
 
Baldwin continues; “Once the summer holiday starts, the suit is thrown to the back of the wardrobe and men are reaching for garish prints to really show their true colours.”
 
Debenhams’ personal shoppers have been advising men on how to pull off the ‘Hawaii five-0’ trend without looking like another famous tropical print lover, Timmy Mallet.

Debenhams


Must ReadView All

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Courtesy: ITMA

Textiles | On 22nd Sep 2017

ITMA 2019 to focus on smart garment technologies

ITMA 2019, the world's largest textile and garment technology...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search