Home / Knowledge / News / Apparel/Garments / FREEZE, HYP & LFUSA/Briefly to market Fifty Shades brand
FREEZE, HYP & LFUSA/Briefly to market Fifty Shades brand
29
Aug '12
CopCorp Licensing President Carole Postal announced the first three licensees for the best-selling book franchise Fifty Shades of Grey in North America.

FREEZE Clothing, a division of Central Mills, has locked up the hot-selling Fifty Shades brand for a line of licensed t-shirts, fashion knit tops, and hoodies in the U.S. and Canada.  Products will be available in Adult sizes for both men and women. Founded in 1986, FREEZE is known for acquiring both classic and "hot" licenses and bringing high quality product to the marketplace quickly at affordable prices. 
HYP gains a leg up on its competition by securing the rights to manufacture and market a Fifty Shades hosiery line including stockings, garter sets, printed tights, and more, to be sold across the U.S. and Canada.  Founded in 1991, HYP is a leading provider of licensed and branded accessories to many of the top retailers in America.
Briefly Stated, a division of Li & Fung USA, has been granted the rights to produce Fifty Shades branded Women’s daywear, loungewear and sleepwear (including sets, pajamas, sleep shirts, sleep pants, robes and underwear) for U.S. and Canadian markets.
 
“Interest in the Fifty Shades of Grey license has been extraordinary,” says Postal.  “Over the past two months since our appointment as North American agent was announced, we’ve worked closely with London-based global agent Caroline Mickler along with author E L James and her literary agent Valerie Hoskins to make sure we select the right licensing and retail partners for the brand.  Fifty Shades fans will be pleased to know that Briefly Stated, HYP, and FREEZE are creating high-end quality products that are true to the brand, as conveyed by the books, and available soon in specialty and department stores.
 
The trilogy of books by British author E L James — Fifty Shades of Grey, Fifty Shades Darker and Fifty Shades Freed — tell the story of the relationship between graduate Anastasia Steele and young billionaire Christian Grey, a relationship that grows in sexual intensity as Christian introduces his new partner to the world of submission and dominance that he inhabits.  
 
CopCorp Licensing  is a global licensing agency specializing in development of brand, character, art, publishing and entertainment licensing opportunities.  CopCorp manages development, selling, negotiating, marketing and implementation of complete licensing strategies and programs for a wide range of clients.

CopCorp Licensing


Must ReadView All

Serbian economy minister Goran Knezevic (left) and Taypa president Mesut Toprak after signing the MoU. Courtesy: Serbian Government/SeeNews

Textiles | On 20th Oct 2017

Turkish group Taypa to build textile factory in Serbia

Turkish textile group Taypa will invest euro 35 million ($41.2...

China’s textile & apparel exports rise 4.3% in Sept ’17

Textiles | On 20th Oct 2017

China’s textile & apparel exports rise 4.3% in Sept ’17

Registering an increase of 4.3 per cent year-on-year, the exports of...

Courtesy: Messe Frankfurt

Textiles | On 20th Oct 2017

Heimtextil to focus on textile solutions for architects

Heimtextil 2018, world's leading trade fair for home and contract...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search