Home / Knowledge / News / Apparel/Garments / FREEZE, HYP & LFUSA/Briefly to market Fifty Shades brand
FREEZE, HYP & LFUSA/Briefly to market Fifty Shades brand
29
Aug '12
CopCorp Licensing President Carole Postal announced the first three licensees for the best-selling book franchise Fifty Shades of Grey in North America.

FREEZE Clothing, a division of Central Mills, has locked up the hot-selling Fifty Shades brand for a line of licensed t-shirts, fashion knit tops, and hoodies in the U.S. and Canada.  Products will be available in Adult sizes for both men and women. Founded in 1986, FREEZE is known for acquiring both classic and "hot" licenses and bringing high quality product to the marketplace quickly at affordable prices. 
HYP gains a leg up on its competition by securing the rights to manufacture and market a Fifty Shades hosiery line including stockings, garter sets, printed tights, and more, to be sold across the U.S. and Canada.  Founded in 1991, HYP is a leading provider of licensed and branded accessories to many of the top retailers in America.
Briefly Stated, a division of Li & Fung USA, has been granted the rights to produce Fifty Shades branded Women’s daywear, loungewear and sleepwear (including sets, pajamas, sleep shirts, sleep pants, robes and underwear) for U.S. and Canadian markets.
 
“Interest in the Fifty Shades of Grey license has been extraordinary,” says Postal.  “Over the past two months since our appointment as North American agent was announced, we’ve worked closely with London-based global agent Caroline Mickler along with author E L James and her literary agent Valerie Hoskins to make sure we select the right licensing and retail partners for the brand.  Fifty Shades fans will be pleased to know that Briefly Stated, HYP, and FREEZE are creating high-end quality products that are true to the brand, as conveyed by the books, and available soon in specialty and department stores.
 
The trilogy of books by British author E L James — Fifty Shades of Grey, Fifty Shades Darker and Fifty Shades Freed — tell the story of the relationship between graduate Anastasia Steele and young billionaire Christian Grey, a relationship that grows in sexual intensity as Christian introduces his new partner to the world of submission and dominance that he inhabits.  
 
CopCorp Licensing  is a global licensing agency specializing in development of brand, character, art, publishing and entertainment licensing opportunities.  CopCorp manages development, selling, negotiating, marketing and implementation of complete licensing strategies and programs for a wide range of clients.

CopCorp Licensing


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