Home / Knowledge / News / Apparel/Garments / Debenhams opens first Russian store in Moscow
Debenhams opens first Russian store in Moscow
29
Aug '12
British retailer Debenhams launches its first department store in Russia, in a further step towards one of its key growth pillars to expand the brand internationally.

Debenhams aims to firmly establish itself in the Russian retail market, which is on target to become Europe’s biggest by 2013/2014.

The store is at MEGA Belaya Dacha in Moscow, a mall owned by IKEA's Russian shopping centres arm, and is the 70th international opening for Debenhams.

Spread over 35,000 sq. ft., customers can expect ranges from world-renowned designers, an impressive homeware offer and a full beauty and cosmetics selection in partnership with Rive Gauche.

The exclusive designer ranges that will be completely new to Russia include Butterfly by Matthew Williamson, H! by Henry Holland, Rocha by John Rocha and J by Jasper Conran. Following great success in the UK, shoppers will also, for the first time, be able to snap up 'Edition', featuring the very best from Britain’s up and coming designers.

Says Debenhams International Director Francis McAuley, “Russia is a key market, and we are excited that launch day is finally here. With an annual footfall of 70 million, Mega Belaya Dacha is the perfect spot for our first opening.

“Debenhams will be one of the first retailers to offer a full range of fashion, cosmetics, accessories, lingerie and homeware in one store and the product and prices will appeal to the vast majority of Russian consumers.

“And we have big plans for future growth; this will be the first of many Debenhams stores in the country with a further eight already in the pipeline.”

Debenhams aims to double the scale of its international business over the next five years and the sheer size and strength of the consumer market in Russia makes it a significant part of this strategy.

Thousands of shoppers are expected to flock to the new store today, to witness the ribbon cutting ceremony and get the first look of the brand new offer.

The Debenhams team, including 65 new recruits, has been busy putting the finishing touches to the store, which has been three months in development. Over the past seven days the store has received more than 90,000 items of stock including over 4,000 dresses, 2,000 pairs of menswear jeans, 1,800 pieces of babywear and 1,500 bed linens.

To celebrate the latest international opening, a host of Designers at Debenhams and some of fashion’s biggest names will be flying into Moscow for a VIP launch party on 4th October. Matthew Williamson, Henry Holland, Jasper Conran, John Rocha, Ben de Lisi and Aliza Reger will host the event at the British Embassy and will also be making an appearance in store.

Franchise partner Debruss will be running a Facebook competition offering one lucky member of the public the chance to meet the designers and attend the VIP party.


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search