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Fashion space for men's breaks new ground at Selfridges
05
Sep '12
Selfridges London unveils the ultimate designer menswear destination with a new concept featuring thirteen international labels and a startlingly re-imagined space designed by Alex Cochrane.

Located on first floor and dedicated entirely to men - the 300 square-metre space is a new authoritative high-fashion destination.

The product offering is the store’s most directional menswear offer to date. Lanvin and Marni have been introduced to the store for AW12 and will join the offering of the world’s most luxurious brands including Balenciaga, Givenchy and Jil Sander. ‘The Selfridges edit’ within the new space focuses on standout pieces from international catwalks, unique fabrication and luxury accessories.

David Walker-Smith, Selfridges’ Director of Menswear, explains his vision for the department: “Now feels like the perfect time to further strengthen our designer proposition, in line with our overarching strategy to make Selfridges the destination for men’s fashion. There’s a greater appetite for inspiring design in menswear than ever before. Our customers come to us for inspiration, just as they might read a fashion magazine, and so ensuring that they find an exceptional selection in our store is incredibly important to us.”

Selfridges

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