Home / Knowledge / News / Apparel/Garments / Makeover for Future Group's seamless mall 'Central'
Makeover for Future Group's seamless mall 'Central'
05
Sep '12
Future Group-owned India’s first seamless mall ‘Central’ is going through a major makeover. Launched in 2004, the popular shopping destination will soon be revamped into a chain of fashion departmental stores selling fashion apparels from leading national and international brands. 
 
The Marketing Head of ‘Central’ and ‘Brand Factory’, Mr. Jitendranath Patri, in an interview with fibre2fashion, explained the reasons for revamp of the store model. He says, “Malls have mushroomed all over the country and they offer consumers very diverse experiences. Malls also require large spaces to operate and operating in large spaces in metros like Mumbai is no longer feasible.”
 
“Central is patronized for its brands and other offerings. Thus, after considering all these factors the creative agency Lowe Lintas, worked on the positioning and developed the brand new idea of turning it into a fashion departmental store,” he continues.
 
When quizzed about how different the new format will be from the set ups of competitors like ‘Lifestyle’ and ‘Shoppers Stop’, he replies, “Central will chart its own course on its way to becoming a fashion destination. There would be a common collection of brands and some exclusives to each format.”
 
The Marketing Head informed that with the shift in positioning, Central will still continue to offer the consumer brands which are high on fashion and style. “If the need to introduce a new brand arises, then the decision and implementation will happen accordingly. However, the primary focus will be on womenswear since women respond much faster to changes in trends and styles,” he avers. 
 
“At the new format, style and fashion will be made affordable so that it does not remain an exclusive privilege and Central is looking forward to service a wider audience,” he adds.
 
Central currently operates 22 stores spread across 12 cities throughout India. Bangalore, Pune and Mumbai have 4 stores each, while Ahmedabad, Surat, Baroda, Gurgaon, Raipur, Hyderabad, Indore, Jaipur, Vishakhapatnam and Nasik have single stores. 
 
“By January 2013, five additional Centrals will be opened in various places,” says Mr. Patri.
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X