Home / Knowledge / News / Apparel/Garments / Marimekko continues Japanese expansion with two new stores
Marimekko continues Japanese expansion with two new stores
06
Sep '12
The expansion of the Marimekko store network in Japan continues with the opening of two new stores in Tokyo. One of the stores opened today in the style-conscious Marunouchi district, which is renowned as a centre of Tokyo’s financial world and is where a lot of well-known fashion and design brand shops are located.

The other store, a shop-in-shop of roughly 60 square metres, will open on 12 September 2012 in one of Japan’s biggest department stores, the famous Seibu in Ikebukuro. The department store is located in the immediate vicinity of Tokyo’s second-busiest railway station. Almost three million passengers pass through the station daily.

“We are very pleased that expansion is continuing in this market, which is of great importance to us. The long-term work started in 2006 to build a comprehensive store network and to boost our brand’s recognition factor has borne fruit and Marimekko has achieved a good position in Japan.

“Our sales have developed well for a long time, although economic conditions in the country have been difficult and several, even famous consumer brands have suffered from declining demand,” says Sales Director Päivi Lonka.

“One of the new stores is located on the street level of the Shin-Marunouchi building, which is considered a landmark of Marunouchi, a centre of the Tokyo financial world. Seibu in Ikebukuro is very attractive to us because of its prestige, its classy range, and its enormous customer flows.

“Our local partner Look Inc. is currently looking for further suitable store premises and will open new Marimekko stores in the Greater Tokyo Area and other parts of the country,” she continues.

After these openings, Tokyo will have seven and Japan a grand total of 23 Marimekko stores.

Marimekko


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search