Home / Knowledge / News / Apparel/Garments / Callaway Golf launches 'Colour Your Game' collection
Callaway Golf launches 'Colour Your Game' collection
10
Sep '12
Callaway Golf is set to colour the golfing world from head to toe, with release of the new Colour Your Game Collection.

Colour your game will infuse the game with vibrancy, doing away with the current black and white pallets and giving golfers a colourful identity and a chance to stand out from the crowd.

Available in stores, September onwards, the collection will inject Blue, Orange, Green and Yellow colour into a premium range of its equipment and apparel. Also, the golfers will get a chance to collect an entire matching set as the award winning RAZR Fit driver along with golf bags, towels, caps, apparel and HEX Chrome golf ball packaging will be available in these colours.

The unique collection sees Callaway once again leading the pack in golfing trends. Vivek Mehta, Country Head and General Manager, Callaway Golf India, comments “Callaway has introduced Colour Your Game to challenge people’s perception of golf, both on and off the course. We really want our players to stand out and be different; and our new Colour Your Game collection truly inspires them to do so”.

The innovative new coloured RAZR Fit has marked a new standard in performance customization. Its straightforward adjustability allows golfers to adjust their club to suit their game and delivers optimum performance and real results for every golf swing. The Best Driver in Golf Digest’s Hot List for 2012, the driver will feature coloured head plates, shafts and grips.

Vivek further adds, “Colours help players enhance their performance. It helps them in keeping the negative thoughts away. The new collection will infuse our player’s with the positivity and vibrancy on the course.”

Solidifying Callaway’s position as the only authentic head to toe golf brand in the world, the Colour Your Game collection includes a set of limited edition caps and apparel for all the players.

Callaway Golf India is a 100% subsidiary of Callaway Golf Company, America and was incorporated on 12th January 2010. Callaway golf India distributes sells & markets the entire range of Callaway Golf, Odyssey, and Top-Flite brands accessories and apparel throughout India.

Callaway Golf India

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search