Finally, AUR Aware is continuously the strongest growth category and the company's attempt to give back to our ailing planet with a unique list of specifically designed fabrics including CarboCool, S.Cafe and Ecosmart. This line not only looks great on the golfer but is great for the world's golf environment.

For Spring '13, AUR welcomes Stormpack under it's umbrella. Stormpack is a continually evolving outerwear collection. Given its positioning it was a natural fit to incorporate it into the AUR family. Stormpack offers a complete range of waterproof, breathable, windproof, seam sealed and lightweight high performance and stylish tops and bottoms for men's and women's. The Stormpack outerwear collection is designed so that each style can be merchandised with the AUR fashion collections.

CarboCool fabric contains a blend of Polyester and Bamboo Charcoal. The carbonized bamboo is visual on the inside of this material as a grey tint. The benefits of this fabric include Moisture Wicking and Fast Drying for comfort, as well as Anti-Odor and Added UV Protection for peace of mind. Carbonized Bamboo is environmentally responsible, and offers the same benefits that a chemical finish would without the unnecessary harm to the environment.

S.Café uses a patented process that transforms the coffee grounds into yarn, which is then used to produce polos. Most coffee grounds end up in our landfills, which contributes to our overall solid waste management problem. Producing a garment with S.Café fabrics helps in easing landfill concerns.

Last but not least, EcoSmart is a fabric made from Recycled Polyester Yarn. Recycled polyester yarn is made from plastic post-consumer based products.

It is environmentally friendly by reducing fossil fuel consumption and green house gases when compared to regular polyester production.

The Ecosmart story encompasses 2 different fabrics including 100% Recycled Polyester and Combed Cotton/Recycled Polyester. The Combed Cotton / Recycled Polyester provides the durability and performance of polyester with the added comfort and breathability of cotton.

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