Home / Knowledge / News / Apparel/Garments / A fashion chain in Sweden goes more sustainable
A fashion chain in Sweden goes more sustainable
Sep '12
KappAhl's effort to increase the proportion of sustainable fashion in our wardrobes continues. In fiscal year 2011/2012 selling fashion chain over 11 million garments with certified eco-labels.

With the current collection, "It's all about being friendly" the fashion chain use quirky and personal texts to reinforce the message with the eco-friendly garments.

-         It must be easy to shop fashion produced with care, the texts will help the customer to make a conscious choice, says Carina Ladow, Vice President Assortment and Design at KappAhl. We want our customers to get more stylish, sustainable clothes in their wardrobe.

To enhance the customer conscious choices when it comes to sustainable fashion is one of the fashion chain's priority activities in sustainability in the future.

-         Our customer should be aware of that also the KappAhl garments that are not certified meets harsh chemical requirements, says Eva Kindgren, CSR and quality manager of KappAhl production. The share of certified sustainable fashion will continue to increase each year in our stores.

About the collection "It's all about being friendly", currently in store:

"It's all about being friendly" is a recurring collection with an eco-friendly theme. This time, the collection consists of classic "feel-good clothes" in a neutral color scheme. The collection is made of materials that consistently are environmentally friendly, such as organic cotton, lyocell and recycled fibers.

  • Organic cotton is grown without the use of dangerous chemicals, pesticides or fertilizers. Cotton titled organic is approved by external certification organs.
  • Lyocell is a new type of fiber made from the same raw material (wood cellulose) as viscose but with chemicals use and manufacturing processes that a more gentle to the environment.
  • Recycled fibers are made from already used materials such as PET bottles, old clothing or raw waste from the textile industry. This leads to a reduced consumption of raw materials.

During the year, KappAhl's work to help the customer to a more sustainable wardrobe included the following activities, among others:

  • With more sustainable collections such as Newbie, Kaxs and "It's all about being friendly", the supply of sustainably produced fashion is growing every year.
  • Clearer labeling of certified products in store.

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search