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Cherie Amie's Indiegogo drive raises $15,000

12 Sep '12
4 min read

"For Ryan and me, it all goes back to our time in Africa and the women we met there," Smith says. "After starting our own, separate nonprofits, we realized that we wanted to create an exciting opportunity for women to empower women, just with their intimate apparel purchases. “And thanks to our 94 backers, we will," she adds.

Cherie Amie combines sensual, high-end intimate apparel with the goals of a social enterprise uniquely dedicated to sustainable poverty relief and the empowerment of women. Started by two Africa aficionados over a bottle of wine, the company is the first fair-trade lingerie company to adopt the Good Returns business model, whereby it finances micro-loans for women with 100 percent of its end-of-year profits.

Founded by Salah Boukadoum, co-owner of Soap Hope, the Good Returns business model invites businesses of all types and sizes to participate in a movement to realize the power of microfinance and end extreme poverty. 

Cherie Amie

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