Cherie Amie combines sensual, high-end intimate apparel with the goals of a social enterprise uniquely dedicated to sustainable poverty relief and the empowerment of women. Started by two Africa aficionados over a bottle of wine, the company is the first fair-trade lingerie company to adopt the Good Returns business model, whereby it finances micro-loans for women with 100 percent of its end-of-year profits.

Founded by Salah Boukadoum, co-owner of Soap Hope, the Good Returns business model invites businesses of all types and sizes to participate in a movement to realize the power of microfinance and end extreme poverty. 

Cherie Amie