Home / Knowledge / News / Apparel/Garments / PVH launches 'Van Heusen Institute of Style' campaign
PVH launches 'Van Heusen Institute of Style' campaign
13
Sep '12
PVH Corp. unveiled the 2012 Van Heusen Institute of Style campaign, introducing quarterback Matthew Stafford as the latest to go from style “trainee” to “graduate.” Stafford joins football Hall of Famers Steve Young and Jerry Rice as part of the newest installment in the campaign that is complemented by an enhanced experience at VanHeusen website.

As part of the 2012 Van Heusen Institute of Style campaign, the Van Heusen team has taken a scenarios-based approach to helping guys improve their style with online “Playbooks”. Men will learn the basics from Improving Your Field Position, with looks appropriate for the office, to Double Your Coverage, with the best ways to layer sweaters, shirts and ties.

The looks will be showcased on the team of spokesmen throughout the VanHeusen website, which will offer flexible and comfortable style suggestions that fit a wide variety of men. Consumers can easily purchase the featured Van Heusen items through different retail partners linked directly through the website.

The campaign is also integrated with Van Heusen’s Facebook page, where consumers will have the opportunity to enter for a chance to win a three-day trip to New York City through the “Style in Training” sweepstakes, which includes an Institute of Style transformation, as well as tickets and sideline passes to a local professional football game. 

The campaign will come to life across multiple other touch points, including point-of-sale materials at participating retailers, and on-air and print advertisements, which will run across ESPN, NBC Sports, the NFL Network, GQ, ESPN the Magazine, among others. Additional campaign elements will be announced over the course of the season.

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. 

PVH Corp.

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Apparel/Garments | On 25th Mar 2017

Net sales at Christopher & Banks fall 10% in Q4

Net sales totalled $85.0 million for the fourth quarter ended January ...

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search