Home / Knowledge / News / Apparel/Garments / New look & logo revealed for Canvas Lands' End line
New look & logo revealed for Canvas Lands' End line
14
Sep '12
Lands' End has unveiled a new look, logo and sentiment for the company's Canvas Lands' End line. The new logo featuring the tagline "Take to the Open" is a tribute to classic American optimism with a nod to the brand's sailing heritage.

"We believe 'Take to the Open' captures the spirit of optimism and excitement of Canvas Lands' End and more importantly the people who are passionately behind the scenes," said Nir Patel, vice president, Canvas Lands' End.  "These changes are a tribute to the past, but more importantly, a lean toward the future."  

Since the brand launched almost three years ago, the products and look of the collection have continued to evolve.  During this time, the team has worked tirelessly to offer apparel and accessories for men and women reinterpreting Lands' End's authentic American style, combining it with modern, lived-in sensibility and fit.  Inspiration comes from everywhere including pioneering spirits and timeless cultural icons.

"This country was built on the footprints of those who take the road less traveled," said Patel. "Those that inspire us have influenced many of the items found in our fall collection.  From skirts inspired by classic literary characters to rugged but vibrant flannels, Canvas Lands' End celebrates the chance-takers and pathfinders of modern culture."

Chic Sensibility Returns to Its Roots

Canvas pairs its classic sensibility with the vibrant flair, practical wearing and high-quality material shoppers have come to expect from Lands' End. Women create their own fashion with eye-catching skirts or fluorescent flannels, while men can gear up with hand-knit cardigans or rustic leather loafers.

From head to toe, Canvas has fall fashion covered.

Stroll-Friendly Gear for Daily Trekking: Available in three colors, the new Elston Chino is a tailored option for men—perfect for dress-up and dress-down. The Gatsby Skirt takes its inspiration from none other than Daisy Buchanan of Great Gatsby fame—a color-blocked accordion skirt straight from the Roaring Twenties.

Refined Wraps, Game for Adventure: Adorned with anchor-embossed buttons and traditional welt pockets, the Wright Blazer is a classy coat for women, inspired by Frank Lloyd Wright. For men, the Rugged Twill Work Shirt is constructed from sturdy twill fabric and makes a perfect layering complement with the line's Plaid Poplin Shirt.

Elegantly Rugged Practicality: The leather Speedy Satchel makes the perfect carrying complement to any Canvas outfit for women. Men — searching for a more formal look? Check out the Rifle and Stag Tie, a traditional silk tie with just the right amount of attitude.

Authentic inspiration, modern interpretation: clothing and accessories with an effortless sense of style for women and men.

Canvas Lands' End


Must ReadView All

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Apparel/Garments | On 26th Jun 2017

Enterprise Mauritius leading delegation to Fashion SVP

Enterprise Mauritius is leading a delegation of local apparel...

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search