Home / Knowledge / News / Apparel/Garments / UndercoverWear launches 'Holiday 2012' apparel collection
UndercoverWear launches 'Holiday 2012' apparel collection
14
Sep '12
UndercoverWear Inc. announced the debut of the "Holiday 2012 Collection". The collection features lingerie, clothing and jewelry designed for women with a focus on the success of the "Shades of Grey" novels.

"In March, we introduced our 'Unique Boutique' concept" said CEO, Tiffany James "Our goal is not to be just a lingerie company, but to have something for every woman. The fact is women today don't have time to go to three or four home parties a month. We want them to be able to find everything they want in one party."

UndercoverWear has added to their product lines again this season by bringing in a selection of styles that appeal to women today. In the lingerie "Boutique", UndercoverWear is introducing a men's cut sleep shirt called "The Executive", which ties in directly to the company's "Shades of Intimacy" collections. Based on the highly successful novels, UndercoverWear has lotions, lingerie and "lighter shades" of the products talked about in the books.

Other featured items in the line are the expansion of an "Under Control" line that has become one of the company's hottest sellers. This shapewear line is designed for every woman who wants attractive garments that also offer shaping and control.

UndercoverWear's Holiday 2012 Collection is available exclusively at the company's website and through their home party representatives.

UndercoverWear Inc.

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Courtesy: Brook Brothers

Apparel/Garments | On 29th May 2017

America's Brooks Brothers added to CLiQ

Tata CLiQ Luxury, Tata group’s multi-brand, luxury e-commerce...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search