Home / Knowledge / News / Apparel/Garments / Dickies adopts Invista's Cordura fabric in trousers
Dickies adopts Invista's Cordura fabric in trousers
14
Sep '12
Dickies, a leading workwear manufacturer in the European workwear market since 1922 has adopted Invista’s Cordura Classic fabric in their Grafter Duo-Tone trousers. First adopted in their Eisenhower collection, Dickies has continued to develop new collections integrating durable, versatile and reliable Cordura fabrics to help provide long-lasting performance and enduring appeal.

The following Dickies products feature Cordura brand fabrics:

Eisenhower Multi-Pocket trousers: Designed for functional practicality, the multi-pocket design means, “there’s a place for everything and everything can be kept in its place,” said Maurice Morton, sales and marketing director at Dickies. With removable pockets, a choice of three standard leg lengths and five different colours, the Eisenhower trouser is available in 300 gsm weight. The trouser is reinforced with Cordura Classic fabric in high wear areas such as hammer loops, kneepads, and hem guards – transforming the most vulnerable parts of the garment into some of the strongest.  

Grafter Duo-Tone trousers: Perceived as more of an all-rounder than the tool-friendly Eisenhower, the Grafter comes triple-stitched for exceptional performance. Available in 100 percent cotton in either 210 gsm or 290 gsm weights and equipped with reinforced Cordura Classic fabric kneepad pockets for added durability, the Grafter Duo-Tone trousers come in five different colours.

“Cordura Classic fabric is our legacy offering and our core business within the European workwear market,” said Tim Anson, European Cordura brand workwear manager. “As the market continuously evolves and the specific needs of the wearers change, we have worked in conjunction with authorised fabric producers to develop innovative fabrics such as Cordura Denim and Cordura NYCO fabrics, which provide a wide range of benefits for both garment manufacturers and wearers alike as well as stylish appeal to meet market demands.”

For more than 45 years, Cordura fabric has been recognised worldwide as the fabric of choice for manufacturers of industrial workwear. With a well-established reputation for toughness and durability, Cordura fabrics are designed to meet the ever-changing needs of individuals working in conditions that require an extra level of protection. Used widely throughout a range of industry sectors, from leisure to the military, Cordura fabrics are a natural choice for some of the world’s best-known workwear and performance gear manufacturers.

“Dickies is committed to producing hardwearing functional workwear that combine quality and value. With 90 years experience in workwear manufacturing, numerous workers have found Dickies to be a brand they can trust,” said Morton. ”Utilizing the best of both modern and traditional construction techniques, the Dickies range is made to last while numerous design features ensure the garments are practical and afford exceptional comfort. Consumers like to see that we are using branded fabrics such as Cordura fabric for durability and that we are being innovative and are constantly evolving with the technologies that are out there.“

With Dickies fast approaching their centenary year and the Cordura brand commemorating its 45th anniversary, both companies are celebrating milestones of performance and heritage. The collaboration between these legacy brands brings with it an exceptional combination of quality, performance and durability to today’s ever-changing workwear market. 

Invista


Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X