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Uniqlo & Bic Camera to open new 'Bicqlo' store in Shinjuku
17
Sep '12
Uniqlo's new growth engine and a store with global appeal, Bicqlo Uniqlo Shinjuku East Exit Store, will open for business on Thursday, September 27.

'Bicqlo' was born out of collaboration between Uniqlo and Japanese leading home appliances retailer Bic Camera, two companies that offer completely different products. By combining the expertise and know-how that each company has gained in the areas of fashion apparel and home electronics respectively, Uniqlo and Bic Camera aim to create a new type of store that will serve as a new hotspot in the Shinjuku district of Tokyo, bringing both joy and surprise to people from all walks of life.

Bicqlo Shinjuku East Exit Store, which will open inside the current Bic Camera store, will be different from what customers across the world have come to expect from Uniqlo.

The new store will be filled with many fun surprises that are sure to delight customers, so make sure to visit the store and experience first-hand the special events available only at Bicqlo. With this newest store, Uniqlo hopes to help revitalize Japan by pumping energy and excitement into Shinjuku, the vibrant retail district that visitors from all over the world regularly flock to.

Visitors from all over Japan, as well as the world, flock to Shinjuku. Uniqlo is opening a store inside a home appliances store, in an area of Japan that is well-known for home and electrical appliances stores. Uniqlo wishes to make the Bicqlo store a new hotspot in Shinjuku, by offering customers many fun surprises and promotions, in the hope that it can contribute toward the revitalize Japan.

To represent this new store category, Uniqlo and Bic Camera have joined forces to produce a joint uniform for Bicqlo, overseen by Kashiwa Sato and designed by Uniqlo Creative Director Naoki Takizawa. While Uniqlo's store uniforms are chosen from items of clothing sold in stores, and Bic Camera's store uniforms feature a red vest, the newly designed, black-and-white, simple uniform symbolizes the unity between Uniqlo and Bic Camera , and represents all that is Bicqlo.

Bicqlo Mannequins, located in shop windows and in various areas across the store, are new and unique to the Bicqlo store. For example, customers will find mannequins including those holding a camera ready to take a photo, or those using a vacuum cleaner, or similar home appliance. A total of 80 mannequins (40 in Uniqlo, 40 in Bic Camera) in 9 types, in both sexes, are featured in the store with various types of home electronics and gear. The highly coordinated and stylized mannequins featuring both fashion apparel and home electronics represent the essence that is Bicqlo.

Uniqlo


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