'Bicqlo' was born out of collaboration between Uniqlo and Japanese leading home appliances retailer Bic Camera, two companies that offer completely different products. By combining the expertise and know-how that each company has gained in the areas of fashion apparel and home electronics respectively, Uniqlo and Bic Camera aim to create a new type of store that will serve as a new hotspot in the Shinjuku district of Tokyo, bringing both joy and surprise to people from all walks of life.
Bicqlo Shinjuku East Exit Store, which will open inside the current Bic Camera store, will be different from what customers across the world have come to expect from Uniqlo.
The new store will be filled with many fun surprises that are sure to delight customers, so make sure to visit the store and experience first-hand the special events available only at Bicqlo. With this newest store, Uniqlo hopes to help revitalize Japan by pumping energy and excitement into Shinjuku, the vibrant retail district that visitors from all over the world regularly flock to.
Visitors from all over Japan, as well as the world, flock to Shinjuku. Uniqlo is opening a store inside a home appliances store, in an area of Japan that is well-known for home and electrical appliances stores. Uniqlo wishes to make the Bicqlo store a new hotspot in Shinjuku, by offering customers many fun surprises and promotions, in the hope that it can contribute toward the revitalize Japan.
To represent this new store category, Uniqlo and Bic Camera have joined forces to produce a joint uniform for Bicqlo, overseen by Kashiwa Sato and designed by Uniqlo Creative Director Naoki Takizawa. While Uniqlo's store uniforms are chosen from items of clothing sold in stores, and Bic Camera's store uniforms feature a red vest, the newly designed, black-and-white, simple uniform symbolizes the unity between Uniqlo and Bic Camera , and represents all that is Bicqlo.
Bicqlo Mannequins, located in shop windows and in various areas across the store, are new and unique to the Bicqlo store. For example, customers will find mannequins including those holding a camera ready to take a photo, or those using a vacuum cleaner, or similar home appliance. A total of 80 mannequins (40 in Uniqlo, 40 in Bic Camera) in 9 types, in both sexes, are featured in the store with various types of home electronics and gear. The highly coordinated and stylized mannequins featuring both fashion apparel and home electronics represent the essence that is Bicqlo.
Textiles | On 29th Apr 2017
The textile sector could have a uniform Goods and Services Tax (GST)...
Textiles | On 29th Apr 2017
European Union (EU) rules are needed to oblige textile and clothing...
Apparel/Garments | On 29th Apr 2017
The forecast for operating income growth in the US over the next 12...
Marazban F Velati
Sutlej Textiles & Industries limited
No training can be effective till the candidate believes in it.
Moving towards sustainability is also a social change
Varinder Singh Jawanda
Sizing and fitting issues are inherent problems for companies expanding...
Coating at a fibre level is a practice not usually seen in the...
Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...
Technical Absorbents Ltd
Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...
Sonam and Paras Modi's Sva Couture is synonymous with head-turning...
Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
Apparel/Garments | On 28th Apr 2017