Home / Knowledge / News / Apparel/Garments / Burberry unveils digitally-enhanced retail store in London
Burberry unveils digitally-enhanced retail store in London
17
Sep '12
Burberry Group plc, the iconic British luxury fashion house, has unveiled its first digitally-integrated retail outlet, which is a blend of unique craftsmanship and technology, in London.
 
The brand’s newly-launched flagship store will provide the shoppers a mix experience of both online and offline shopping. 
 
The new retail space is integrated with an ultramodern on-screen technology and custom-built digital signage on all the floors. The store also provides special microchip-installed products that are incorporated with smart radio-frequency identification (RFID), which features audio-visual information on the item’s craftsmanship and catwalk look.
 
Additionally, the sales assistants at the store are equipped with iPads to register purchase history and buying preferences of the shoppers. The outlet will also show weekly programs on young talents in music, film, theatre and art.
 
Established in 1856, Burberry has coincided the opening of its new digitally-enhanced retail space with the ongoing fashion event London Fashion Week. The 44,000 sq ft store will offer a range of men's, women's and childrenswear. 
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles minister Smriti Irani at a press conference with minister of state for textiles, Ajay Tamta, the principal director general (M&C), PIB, AP Frank Noronha and other dignitaries. Courtesy: PIB

Apparel/Garments | On 23rd May 2017

Special package for knitwear coming soon: Irani

Union textiles minister Smriti Irani said that the government of...

Apparel/Garments | On 23rd May 2017

Apparel, footwear use may rise by 63% in 2030: Report

The apparel and footwear consumption is projected to rise by 63 per...

Apparel/Garments | On 23rd May 2017

Gap Inc earns $3.4 bn in net sales in Q1 FY17

Gap Inc's net sales for the first quarter of fiscal year 2017 were...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search