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Burberry unveils digitally-enhanced retail store in London
17
Sep '12
Burberry Group plc, the iconic British luxury fashion house, has unveiled its first digitally-integrated retail outlet, which is a blend of unique craftsmanship and technology, in London.
 
The brand’s newly-launched flagship store will provide the shoppers a mix experience of both online and offline shopping. 
 
The new retail space is integrated with an ultramodern on-screen technology and custom-built digital signage on all the floors. The store also provides special microchip-installed products that are incorporated with smart radio-frequency identification (RFID), which features audio-visual information on the item’s craftsmanship and catwalk look.
 
Additionally, the sales assistants at the store are equipped with iPads to register purchase history and buying preferences of the shoppers. The outlet will also show weekly programs on young talents in music, film, theatre and art.
 
Established in 1856, Burberry has coincided the opening of its new digitally-enhanced retail space with the ongoing fashion event London Fashion Week. The 44,000 sq ft store will offer a range of men's, women's and childrenswear. 
 

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