Home / Knowledge / News / Apparel/Garments / George at Asda launches The Muffin Stop jean
George at Asda launches The Muffin Stop jean
17
Sep '12
George at Asda has launched 'The Muffin Stop' - a UK fashion first for denim - to help women finally put an end to unsightly muffin tops and smooth their silhouette to create the ultimate hourglass figure.

Following a year in development The Great Bum and Tum women's jeans dubbed 'The Muffin Stop' use clever built-in technology to smooth stomachs, sides and simultaneously add a shapely lift to bums - making the nation's women look and feel fabulous for just £18.
 
George research revealed that two thirds of women hated their 'muffin tops' and lusted after a shapelier mid-riff like curvy celeb Kelly Brook who topped the poll for the best celebrity torso. And it's not just a female concern; six in 10 men voted the 'muffin top' as one of the biggest turn-offs. Many women admitted to considering surgery or punishing exercise sessions in an attempt to get rid of the unsightly extra tires. 72% of women would be willing to spend as much as £100 to get the perfect figure and 1 in 3 waste over £300 on jeans that they never wear because they do not fit. 
 
In response, George has launched the Great Bum and Tum jeans, taking control-wear innovation to a new level and creating the perfect 3-way solution for women who wish to conceal their love handles.
 
George Brand Director Fiona Lambert said: "Our Great Bum Jean was so popular we sold 100 pairs of jeans every minute in the first few hours of going on sale. Following its tremendous success, shoppers asked for a fix-it jean that dealt specifically with their muffin tops, but we took this one step further to incorporate three common body confidence areas into one product without compromising on style. We love our innovation at George, and the latest figure-fixer - the Great Tum and Bum jean- offers the ultimate in lifting, smoothing and sculpting to give women perfect, enviable curves at an affordable price while remaining bang on trend."
 
A revelation to women carrying weight on their sides, the jeans boast 3-in-1 innovation technology which targets muffin tops and promises to smooth protruding tums and sculpt bums, both of which were also voted as key problem areas. More than 60% of the nation's women revealed they did not like their stomach area while 41% admitted they were unhappy with the shape of their bottoms. Over a third of shoppers revealed control garments were an all year round wardrobe essential for banishing unsightly lumps and bumps.
 
The jeans feature a higher curved side waistband designed to hold in love handles, an inner support panel across the waist designed to flatten the stomach and clever bum-lifting technology to create the perfect pert bottom.

George at Asda

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search