Home / Knowledge / News / Apparel/Garments / Diesel's 55DSL brand to launch in Mumbai, India
Diesel's 55DSL brand to launch in Mumbai, India
19
Sep '12
Italian street wear brand 55DSL will be available at the stores in 5 cities to start with namely- Mumbai, Pune, Bangalore, Gurgaon and Ludhiana. The brand will start retailing through parent brand DIESEL’s stores in luxury mall Palladium, located in the Lower Parel area in Mumbai; UB City, Vittal Malaya Road, Bangalore; MDB Neopolis Mall, Ludhiana; Ambience Mall, Gurgaon and Phoenix Marketcity, Pune.

The brand will be launching with a three day long mega event at Palladium, Mumbai from September 19th-21st. Planned keeping the brand’s young, street DNA in mind, the event will showcase the best of International street culture including art forms as varied as Graffiti art, Beat boxing, B-Boying and Rapping. The event will feature some of the best Indian exponents of these international art forms.

Graffiti artists Jas, Minzo and Guru will be there through all three days painting the parking lot walls at Palladium and making artistic murals of the boring white walls.

Day One will also feature Beat boxers Beatbench who will be the entertainers for the evening.

Day Two will see rappers Cash Kardz, Ace aka 39, Kinga Rhymes and MC Shinobi take the stage and showcase their street credentials.

Day Three will see the Roc fresh crew of B-Boyers entertain the crowd for the evening with their moves. A DJ will ensure that the music never dies over all three days. The launch promises to be a lot of fun.

55DSL is the original Italian streetwear brand uniting subcultures around the world, through a shared passion for creativity and fashion. Created in 1994 as an experimental spin-off of the popular Diesel brand, 55DSL is now an independent apparel company belonging to Only The Brave group (Diesel) with a lively and provocative identity, and a fresh young attitude. 

Diesel

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search