During the meeting, VF executives provided an overview of five-year growth targets and strategies for its largest brands in Asia.

The Timberland brand aspires to be the largest, most sustainable casual outdoor lifestyle brand in Asia. Timberland, currently VF’s largest brand in the region, is targeting revenue growth of $230 million in Asia Pacific over the next five years, with an annual growth rate of 13 percent. The brand’s growth strategies include leveraging consumer insights to strengthen its position with consumers, leading in sustainability and community engagement, and building its spring and summer women’s and direct-to-consumer businesses.

The Lee brand’s Asia Pacific vision is to be the iconic premium denim brand of choice for a new Asian generation. The brand expects to grow its business in the region by $150 million over the next five years, with a 12 percent annual growth rate. Continued investments in consumer research, innovative localization, growing the brand’s women’s business and expanding door distribution are expected to fuel the Lee brand’s growth.

The North Face brand aims to be the indisputable leader in Asia’s outdoor market, and the category-defining brand that inspires and enables a movement to explore the outdoors. The brand expects to grow its Asia Pacific revenues by $340 million over the next five years, representing an annual growth rate of 26 percent. The brand will benefit from very strong growth in the outdoor category, with key strategies for growth including grassroots outdoor community engagement, growing brand awareness with its core “aspiring adventurer” consumer, expanded door distribution, brand-relevant localization and digital innovation.

The Vans brand seeks to be the number one action sports and youth culture brand in Asia, helping consumers embrace, elevate and unlock their creative self expression. During the next five years, the Vans brand anticipates adding $200 million to its Asia Pacific business, with a 22 percent annual growth rate. Growth is expected to come from leveraging the brand’s authenticity and deep connectivity with youth culture, focusing on its skate and music brand pillars, expanding its direct-to-consumer business and delivering locally relevant product innovation.

The Kipling brand aims to be the clear market leader and a growth catalyst for the premium casual bags and accessories market in the Asia Pacific region. Over the next five years, the brand expects to add $80 million in revenues in the region, representing an annual growth rate of 18 percent. Accelerated investments in marketing and story-telling to connect with its core consumers, combined with an expanding network of retail stores, will support the brand’s growth.

VF Corporation is a global leader in branded lifestyle apparel and footwear with more than 30 brands. The company’s largest five brands are The North Face, Wrangler, Timberland, Vans, and Lee. Other brands include 7 For All Mankind, Bulwark, Eagle Creek, Eastpak, Ella Moss, JanSport, Kipling, lucy, Majestic, Napapijri, Nautica, Red Kap, Reef, Riders, Splendid and Smartwool.

VF Corporation