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Backstreet Boys to campaign for Old Navy's Rockstar
Sep '12
Backstreet Boys, the famous American vocal group, has been signed on to campaign for the clothing brand Old Navy’s skinny jeans label ‘Rockstar’. 
Rockstar offers a wide variety of denims and corduroy bottoms for women in various fitting styles ranging from super skinny to boot-cut.
The trendy jeans collection, fit for all body types, features ensembles in bright hues like purple, mustard, flaming red and parrot green along with the classic blue, black and white.
Founded in 1994, the American brand Old Navy is owned by Gap, Inc. The brand operates a chain of more than 1,000 stores in the United States and Canada. 
The recently reunited all boy band ‘Backstreet Boys’ was formed in Orlando, Florida in 1993. The members of the group include Nick Carter, Brian Littrell, Howie Dorough, AJ McLean and Kevin Richardson. 

Fibre2fashion News Desk - India

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