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Marcraft signs deal with Lanier for Kenneth Cole apparels
26
Sep '12
Marcraft Apparel Group has signed a licensing agreement with Lanier Clothes; a division of Oxford Industries Inc. Lanier Clothes is the exclusive licensee for Kenneth Cole tailored apparel in the United States.

Marcraft will design and manufacture topcoats and rainwear bearing the Kenneth Cole New York, Kenneth Cole Reaction and Unlisted by Kenneth Cole Productions marks for sale and distribution in the United States.

Wesley Howard, President of Lanier Clothes commented, "We are very pleased to have Marcraft as a licensed partner for our Kenneth Cole topcoat and rainwear initiative. Their team has a long track record of successfully developing topcoat and rainwear businesses.

“We expect that Marcraft's successful track record, coupled with the strong positive momentum of the Kenneth Cole brand, will further extend our already significant customer base."

Gary Brody, of Marcraft Apparel Group added, "MC Coat, a new division of Marcraft Apparel Group, is now set to compete in the Modern Designer Arena." "Adding Kenneth Cole as one of our premier labels brings us a step closer to our goal of being a one stop destination for department stores and specialty stores topcoat and rainwear needs," says Jeffrey Brody.

Oxford Industries, Inc. is a global apparel company which designs, sources, markets and distributes products bearing the trademarks of its owned and licensed brands. Oxford's brands include Tommy Bahama, Lilly Pulitzer, Ben Sherman, Oxford Golf, Arnold Brant and Billy London. 

Oxford Industries Inc.

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