Home / Knowledge / News / Apparel/Garments / British retailer Debenhams opens new store in Indonesia
British retailer Debenhams opens new store in Indonesia
27
Sep '12
British retailer Debenhams launches a new department store in Indonesia, the brand’s second international opening in just one month.

Demonstrating the retailer’s progress in delivering a key growth strategy, Debenhams’ new addition is its second largest international store and follows the successful launch into Russia earlier in September.

The store is located within the Lippo Mall Kemang, a move that aims to make the brand accessible to those in the south of Jakarta, and offers fashion from world-renowned designers, an impressive fragrance and cosmetic area and a homeware collection.

Debenhams Kemang also boasts several unique areas created specifically for the store. Alun-Alun offers traditional Indonesian products from local antiques and batik textiles to ornate hand fans and jewellery. A stationary corner providing an eclectic mix of fun gift-able items will also be available.

Additionally and in keeping with Debenhams’ ethos of supporting design talent, the store will be the first to give retail space to young, local designers in a new concept called ‘D Space’.

Says Debenhams International Director Francis McAuley, “The Lippo Mall is a fantastic location to open a large department store – not only is it the first lifestyle mall of its kind in the capital, but Kemang is one of the highest income and wealth catchments in the city.

“Spread over 145,312 sq. ft. and four floors, the store occupies nearly a quarter of the Mall’s total space, and our exclusive designer product from the world’s best fashion talent will appeal to the vast majority of consumers in the area.

“We aim to double the scale of our international business over the next five years and Indonesia’s impressive projected growth makes it a key country in the Asian market.”

Debenhams opened its first store in Indonesia eight years ago and has had fantastic success since with stores currently at Senayan City, Jakarta and Supermal Karawaci, Tangerang.

On future growth in the area, Hestiawati Muliani, Director of Debenhams Indonesia comments, “We already have more stores in our pipeline for Indonesia - by 2014 we are committed to open another store in the capital and two more outside of Jakarta.”

Made famous in the west by Bill Clinton who was photographed wearing traditional dress in 1994 during the Apec summit in Bogor, Batik shirts will be sold in Debenhams Kemang. The local consideration has been successful in all of Debenhams’ Indonesian stores.

Thousands of shoppers are expected to flock to the new store today, where a new take on the traditional ribbon-cutting ceremony will take place. The theatrical opening has a London theme and will kick off with a speech from Simon Crowther, Debenhams International Operation Controller, followed by dancing and percussion shows.

The climax will be the pushing of the button, triggering the opening of gates in the shape of the London skyline to reveal Debenhams’ new fabulous store. The ceremony will close with a fashion show, presenting the collections available.


Must ReadView All

Serbian economy minister Goran Knezevic (left) and Taypa president Mesut Toprak after signing the MoU. Courtesy: Serbian Government/SeeNews

Textiles | On 20th Oct 2017

Turkish group Taypa to build textile factory in Serbia

Turkish textile group Taypa will invest euro 35 million ($41.2...

China’s textile & apparel exports rise 4.3% in Sept ’17

Textiles | On 20th Oct 2017

China’s textile & apparel exports rise 4.3% in Sept ’17

Registering an increase of 4.3 per cent year-on-year, the exports of...

Courtesy: Messe Frankfurt

Textiles | On 20th Oct 2017

Heimtextil to focus on textile solutions for architects

Heimtextil 2018, world's leading trade fair for home and contract...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search