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New ad campaign for leading US children's clothes brand
Oct '12
To build on its industry-leading success, Garanimals has launched a new advertising campaign in support of the fall and holiday season.
Created around the idea that "Comfort is big when you're little," the effort includes :30 and :15 second TV spots, and five magazine executions, in both English and Spanish.
TV spots begin October 1 on network cable and syndication. Magazine titles include Parents, Parenting, BabyTalk and Ser Padres.
Garan, a Berkshire Hathaway company, is a leading manufacturer of private-label clothing for men, women and children. Its Garanimals brand, launched in 1972, is the best-selling brand of children's clothes in America and sold exclusively at Walmart.
An independent advertising agency in New York City, Gardner Nelson + Partners provides strategic, creative, digital, and media services to clients such as Garan, Cablevision, National Grid, and more.


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