Home / Knowledge / News / Apparel/Garments / New Puma ad features world best sports stars
New Puma ad features world best sports stars
02
Oct '12
Puma, the global Sportlifestyle brand, launched its first TV campaign since early 2011 with evoSPEED. The quirky commercial features the one and only Usain Bolt alongside a galaxy of Puma sports stars such as cricketer Yuvraj Singh, golfer Rickie Fowler, footballer Sergio Aguero and F1 racer Fernando Alonso. 

evoSPEED is the groundbreaking performance collection that for the first time in the Sportlifestyle brand’s history, features product offerings for all Puma sport categories.  Inspired by Usain Bolt  - the World’s Fastest Man, the collection answers every athlete’s need for speed by taking performance technology and innovations and incorporating them in footwear and apparel developed for running, football, motorsport, golf, cricket and indoor sports.  
 
Designed under the criteria of “light, flex, and fit”, all evoSPEED footwear features lightweight materials, increased flexibility and an optimized fit that enables a greater freedom of movement without compromising support, to enhance speed. For the first time in Puma’s history, the classic Formstripe has been changed and a new lightning version, a signature graphic that emphasizes speed and harkens back to Usain Bolt, will be featured on the complete evoSPEED footwear collection. 
 
The evoSPEED styles has been worn by Puma’s key athletes in running (e.g. Usain Bolt), cricket (e.g. Yuvraj Singh), football (e.g. Sergio Aguero), motorsport (e.g. Fernando Alonso), golf (e.g. Rickie Fowler), and indoor sports (e.g. Luc Abalo) this year.  
The evoSPEED Cricket Spike is one of the lightest Cricket spikes in the market. The upper features a soft and ultrathin material whilst stability is provided by the EverFit cage that is also being used for the football and motorsport evoSPEED Footwear styles. A mesh window gives breathability and the anatomically engineered one-piece outsole provides stability and support. 
 
Part of this cross category collection is the evoSPEED 1 FG, which will be worn by Puma’s top football players including Sergio Aguero, Radamel Falcao and Mario Gomez. The next generation in Puma’s Speed silo, the evoSPEED 1 FG is one of the lightest boots in the market and is designed to help players achieve top speed. The upper features a soft and ultrathin microfiber material whilst stability is provided by the internal EverFit cage. The anatomically engineered lightweight one-piece outsole provides stability and support, utilising high-tech materials to minimize weight and to maximize its flexibility and reactivity. The evoSPEED 1 FG features an external heel counter which secures an excellent heel fit and the new Puma evoAptoLast which provides an industry leading fit. 

Puma


Must ReadView All

Textiles | On 4th May 2016

Vietnam’s textile industry looks beyond 2020

After it overtook the export target with five years to spare,...

Textiles | On 4th May 2016

NRDC inks agreement with silk houses in West Bengal

The National Research Development Corporation (NRDC), entered into...

Apparel/Garments | On 4th May 2016

Jabong launches Asics Tiger brand in India

Online fashion portal Jabong has announced its partnership with...

Interviews View All

Shawn Neville
Avery Dennison RBIS

What is on-garment branding? You claim that on-garment branding is...

Nick Preston
Hardy Amies

What are the popular apparel fashion trends in UK? Why do you think is the ...

Mohammed Monabber Ahmed
Anowara Group

How do you look at the current market scenario of T-shirts worldwide and...

Michael Kamm
Sympatex Technologies GmbH

Sympatex Technologies has been one of the leading global suppliers of high ...

Kai Poehler
Voith Paper GmbH & Co. KG

<b><i>The glass mat industry is growing by five to eight per cent...

Alessandro D'Andrea
Fameccanica.Data S.p.A.

Mr. Alessandro D’Andrea a Mechanical Engineer from Polytechnic of Turin...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search