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New Puma ad features world best sports stars

October 02, 2012 (India)

Puma, the global Sportlifestyle brand, launched its first TV campaign since early 2011 with evoSPEED. The quirky commercial features the one and only Usain Bolt alongside a galaxy of Puma sports stars such as cricketer Yuvraj Singh, golfer Rickie Fowler, footballer Sergio Aguero and F1 racer Fernando Alonso. 

evoSPEED is the groundbreaking performance collection that for the first time in the Sportlifestyle brand’s history, features product offerings for all Puma sport categories.  Inspired by Usain Bolt  - the World’s Fastest Man, the collection answers every athlete’s need for speed by taking performance technology and innovations and incorporating them in footwear and apparel developed for running, football, motorsport, golf, cricket and indoor sports.  
 
Designed under the criteria of “light, flex, and fit”, all evoSPEED footwear features lightweight materials, increased flexibility and an optimized fit that enables a greater freedom of movement without compromising support, to enhance speed. For the first time in Puma’s history, the classic Formstripe has been changed and a new lightning version, a signature graphic that emphasizes speed and harkens back to Usain Bolt, will be featured on the complete evoSPEED footwear collection. 
 
The evoSPEED styles has been worn by Puma’s key athletes in running (e.g. Usain Bolt), cricket (e.g. Yuvraj Singh), football (e.g. Sergio Aguero), motorsport (e.g. Fernando Alonso), golf (e.g. Rickie Fowler), and indoor sports (e.g. Luc Abalo) this year.  
The evoSPEED Cricket Spike is one of the lightest Cricket spikes in the market. The upper features a soft and ultrathin material whilst stability is provided by the EverFit cage that is also being used for the football and motorsport evoSPEED Footwear styles. A mesh window gives breathability and the anatomically engineered one-piece outsole provides stability and support. 
 
Part of this cross category collection is the evoSPEED 1 FG, which will be worn by Puma’s top football players including Sergio Aguero, Radamel Falcao and Mario Gomez. The next generation in Puma’s Speed silo, the evoSPEED 1 FG is one of the lightest boots in the market and is designed to help players achieve top speed. The upper features a soft and ultrathin microfiber material whilst stability is provided by the internal EverFit cage. The anatomically engineered lightweight one-piece outsole provides stability and support, utilising high-tech materials to minimize weight and to maximize its flexibility and reactivity. The evoSPEED 1 FG features an external heel counter which secures an excellent heel fit and the new Puma evoAptoLast which provides an industry leading fit. 

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