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Italian brand Miu Miu’s new corner in Beverly Hills

October 04, 2012 (United States Of America)

Miu Miu strengthens its coverage of the US market by opening a new corner at the renowned Saks Fifth Avenue store of Los Angeles, in Beverly Hills.
 
This is the brand’s tenth point of sale in the US.
 
The new location, that carries exclusively the bags and small leather goods collections, is designed by Architect Roberto Baciocchi, and it features some classic elements of Miu Miu’s brand image, such as damask walls and ceilings, a beige carpeted floor and gold-coloured safety box display cases.
 
The storefront, in damask fabric and glass, encloses the store’s space like a jewel box, whilst the wide entrances lead to an elegant and sophisticated space, in keeping with the brand’s image.
 
Named after Ms. Miuccia Prada, our President and stylist, Miu Miu was created in 1993 as a brand with an autonomous identity from Prada and has since evolved into one of the leading high fashion brands in the world. Miu Miu is characterized by its avant-garde, sensual and provocative style, which seeks to evoke a luxurious sense of freedom and intimacy with attention to detail and high quality. 

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