Home / Knowledge / News / Apparel/Garments / Fremar to take care of Under Armour Women's division
Fremar to take care of Under Armour Women's division
06
Oct '12
Under Armour, the leader in performance apparel, footwear and accessories, announced that Leanne Fremar has been named SVP, Executive Creative Director for Women’s, effective November 11, 2012. Fremar, who brings extensive industry experience to the Under Armour team, will oversee Women's Brand Marketing, Product, and Design in this newly-established role and will hold a position on the performance brand’s executive committee.

Fremar joins Under Armour from Theory, where she served as the brand's Creative Director for the past 10 years. In that position, she was actively involved in the global development of the Theory brand. Prior to Theory, Fremar held leadership positions at Gucci Group and Polo Ralph Lauren.

“This is an incredible opportunity to join a powerful brand with a unique position,” Fremar said. “Over the past several years, I have watched the Under Armour Women’s category grow at an exciting pace. I believe Under Armour is uniquely positioned to lead and bring a new perspective to performance apparel, footwear and accessories for active women everywhere."

“Leanne’s leadership and proven success in the industry make her a valuable addition to our team, and I’m excited to welcome her to the Under Armour family,” said Under Armour Senior Vice President of Apparel and Accessories, Henry Stafford. “This expansion of our executive team is a testament to the sustained growth and momentum of Under Armour Women’s.”

This past month, Under Armour launched its "Sweat Every Day. I Will." campaign, the brand’s largest women's initiative to date. The campaign is highlighted by :15, :30, and :60 video spots that depict female athletes performing a series of grueling studio, training, and running activities. “Sweat Every Day” spots will continue to appear this month on several national television networks, including Bravo, E!, MTV, VH1 and on top media sites, including Hulu.com, MTV.com, FitSugar.com and Facebook. Under Armour is also hosting a series of training events throughout the country in key markets.

Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories.

Under Armour


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search