Home / Knowledge / News / Apparel/Garments / Fremar to take care of Under Armour Women's division
Fremar to take care of Under Armour Women's division
06
Oct '12
Under Armour, the leader in performance apparel, footwear and accessories, announced that Leanne Fremar has been named SVP, Executive Creative Director for Women’s, effective November 11, 2012. Fremar, who brings extensive industry experience to the Under Armour team, will oversee Women's Brand Marketing, Product, and Design in this newly-established role and will hold a position on the performance brand’s executive committee.

Fremar joins Under Armour from Theory, where she served as the brand's Creative Director for the past 10 years. In that position, she was actively involved in the global development of the Theory brand. Prior to Theory, Fremar held leadership positions at Gucci Group and Polo Ralph Lauren.

“This is an incredible opportunity to join a powerful brand with a unique position,” Fremar said. “Over the past several years, I have watched the Under Armour Women’s category grow at an exciting pace. I believe Under Armour is uniquely positioned to lead and bring a new perspective to performance apparel, footwear and accessories for active women everywhere."

“Leanne’s leadership and proven success in the industry make her a valuable addition to our team, and I’m excited to welcome her to the Under Armour family,” said Under Armour Senior Vice President of Apparel and Accessories, Henry Stafford. “This expansion of our executive team is a testament to the sustained growth and momentum of Under Armour Women’s.”

This past month, Under Armour launched its "Sweat Every Day. I Will." campaign, the brand’s largest women's initiative to date. The campaign is highlighted by :15, :30, and :60 video spots that depict female athletes performing a series of grueling studio, training, and running activities. “Sweat Every Day” spots will continue to appear this month on several national television networks, including Bravo, E!, MTV, VH1 and on top media sites, including Hulu.com, MTV.com, FitSugar.com and Facebook. Under Armour is also hosting a series of training events throughout the country in key markets.

Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories.

Under Armour

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search