Home / Knowledge / News / Apparel/Garments / Fremar to take care of Under Armour Women's division
Fremar to take care of Under Armour Women's division
06
Oct '12
Under Armour, the leader in performance apparel, footwear and accessories, announced that Leanne Fremar has been named SVP, Executive Creative Director for Women’s, effective November 11, 2012. Fremar, who brings extensive industry experience to the Under Armour team, will oversee Women's Brand Marketing, Product, and Design in this newly-established role and will hold a position on the performance brand’s executive committee.

Fremar joins Under Armour from Theory, where she served as the brand's Creative Director for the past 10 years. In that position, she was actively involved in the global development of the Theory brand. Prior to Theory, Fremar held leadership positions at Gucci Group and Polo Ralph Lauren.

“This is an incredible opportunity to join a powerful brand with a unique position,” Fremar said. “Over the past several years, I have watched the Under Armour Women’s category grow at an exciting pace. I believe Under Armour is uniquely positioned to lead and bring a new perspective to performance apparel, footwear and accessories for active women everywhere."

“Leanne’s leadership and proven success in the industry make her a valuable addition to our team, and I’m excited to welcome her to the Under Armour family,” said Under Armour Senior Vice President of Apparel and Accessories, Henry Stafford. “This expansion of our executive team is a testament to the sustained growth and momentum of Under Armour Women’s.”

This past month, Under Armour launched its "Sweat Every Day. I Will." campaign, the brand’s largest women's initiative to date. The campaign is highlighted by :15, :30, and :60 video spots that depict female athletes performing a series of grueling studio, training, and running activities. “Sweat Every Day” spots will continue to appear this month on several national television networks, including Bravo, E!, MTV, VH1 and on top media sites, including Hulu.com, MTV.com, FitSugar.com and Facebook. Under Armour is also hosting a series of training events throughout the country in key markets.

Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories.

Under Armour

Must ReadView All

Textiles | On 28th Feb 2017

China's textile & apparel exports up 10.2% in Jan 2017

Exports of textiles and garments from China resumed growth in the...

Apparel/Garments | On 28th Feb 2017

Delta Galil's Q4 operating profit jumps 80%

In the three months to December 31, 2016, operating profit at apparel ...

View of YiwuTex 2016; Courtesy: YiwuTex

Textiles | On 28th Feb 2017

Smart knitting system to grace 18th YiwuTex 2017

The thematic functional knitting machinery zone at the 18th YiwuTex...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search