Home / Knowledge / News / Apparel/Garments / Nike launches Holiday 2012 LIVESTRONG collection
Nike launches Holiday 2012 LIVESTRONG collection
08
Oct '12
16 years ago, Lance Armstrong was diagnosed with testicular cancer. In 1997 he started the Lance Armstrong Foundation, which serves people affected by cancer and empowers them to take action against the world's leading cause of death.

October 2, is LIVESTRONG Day. Nike is proud to celebrate Lance and his 15-years-strong foundation with the release of the Holiday 2012 Nike LIVESTRONG collection of running and training apparel, footwear and accessories for men and women who want to join us in the fight.

The collection includes LIVESTRONG versions of Nike Pro Hyperwarm apparel items for cold-weather training, the iconic Nike Air Pegasus, and a limited-edition, all-yellow Nike LunarMTRL+ LAF available exclusively on www.nikestore.com to commemorate the 15-year anniversary of the Lance Armstrong Foundation.

Later this month in Austin, Texas, Nike LIVESTRONG and the Foundation will come together to celebrate the foundation’s 15-year anniversary with special LIVESTRONG moments at Mellow Johnny’s Bike Shop and at the University of Texas.

Campus events include a run on Oct. 19, a celebration during the Texas vs. Baylor football game on Oct. 20 honoring students who are leaders with local cancer survivor programs Texas 4000 and Camp Kesem, and a month-long LIVESTRONG collection presence at the Victory shop at Gregory Gym.

The weekend-long celebration will culminate on Oct. 21 with the Foundation’s annual Team LIVESTRONG Challenge Austin benefit event.

Nike’s partnership with Lance Armstrong as an athlete and advocate began in 1996 and continues to grow as we work together to help expand the message of hope to LIVESTRONG supporters around the world with Nike’s LIVESTRONG collection.

Rooted in performance and function, the collection has grown tremendously since the iconic yellow LIVESTRONG wristband debuted in 2004 with more than 84 million wristbands distributed to date and $100 million raised to support the Lance Armstrong Foundation.

Nike LIVESTRONG supports the Lance Armstrong Foundation’s goals of making cancer a global priority, reducing the stigma of the disease, and making access to care a reality for all survivors. While one in three people will be diagnosed, any one of us can join the fight.

Nike

Must ReadView All

Textiles | On 30th Mar 2017

Lok Sabha approves 4 supplementary GST legislations

The Lok Sabha has approved four supplementary Goods and Services Tax...

Courtesy: Shopper Stop

Apparel/Garments | On 30th Mar 2017

Contactless payments at Shoppers Stop

India's leading fashion retailer Shoppers Stop has entered into a...

Textiles | On 30th Mar 2017

Cotton target price kept unchanged in Xinjiang

China’s National Development and Reform Commission (NDRC) has kept...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search