Charlotte-based Belk, Inc., the nation’s largest privately run mainline department store, has partnered with NFL quarterback Cam Newton to launch an exclusive line of men’s apparel. This exclusive collection, MADE Cam Newton, will offer fashion-forward, versatile, professional apparel options for men, and in fall 2013, will also include accessories and shoes.
“Professional sports play an increasingly important role in fashion, and as a fashion retailer, Belk is excited to be at the forefront of the trend through this brand,” says Kathryn Bufano, president and merchandising officer for Belk. “Cam Newton personifies our company’s dedication to family, community and the Southern lifestyle, and therefore is a perfect complement to Belk’s modern Southern fashions.”
“As a man born and raised in the south, I have always known Belk as a benchmark for quality apparel and a destination for clothing that is both functional and stylish. Developing a collection for Belk was a natural fit from the beginning, and we designed the MADE collection with an authentic approach,” said Newton. “I’m happy to bring my vision to a clothing line that provides comfortable, on-trend clothing to men and that reflects my personal style.”
“MADE Cam Newton is positioned among Belk’s 20 private brands which seek to satisfy the modern Southern lifestyle of our customers,” said John Thomas, Belk executive vice president, private brands. “We are thrilled to be able to partner with one of today’s emerging style icons.”
By spring 2013, MADE Cam Newton will be available in 133 Belk stores across the southeast and on Belk.com.