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Shangxia opens new store in Beijing
10
Oct '12
Two years after opening its first store in Shanghai, Chinese contemporary craftsmanship brand Shangxia opened its second global boutique in Beijing.

Designed by renowned Japanese architect Kengo Kuma, the Beijing store pays homage to the ancient aesthetic of Beijing’s serried city walls. The ‘bricks’ theme was consistent through the space with brick walls built out of real pu’er tea and other ‘empty’ brick walls created through an interlocking latticework designed specially for the space.

Shangxia was founded in 2008 to bring Chinese and Asian craftsmanship into contemporary lifestyles and has received widespread attention as one of the few homegrown Chinese luxury brands. Shangxia’s product mission is to integrate the finest quality materials and craftsmanship into their offerings.
 
“Shangxia presents a point of view, a way of life, a modern aesthetic. Heritage, culture, creation, dialogue and innovation merge to forge the core of Shangxia’s philosophy.”
Products in the Beijing store included a fashion collection carefully constructed of Mongolian cashmere, rare Zitan wood furniture, hand-carved jade jewelry and delicate porcelain tea cups bound in gold plated threads of bamboo. All pieces were painstakingly created over hundreds of hours and many pieces are limited to only 8 pieces or less worldwide.
 
From a branding perspective, Shangxia has benefited from an investment and strong association with Hermes, with both brands sharing a common passion and unwavering commitment to quality.
 
Speaking at the store opening event, Hermes CEO Patrick Thomas highlighted the common traits underlying both brands and how all countries must examine at their roots in order to define their future.
“Both Shangxia and Hermes share the same story of quality, craftsmanship and style. Both are brands that focus on adding value to products and selling quality rather than quantity.” 
 
Mr. Thomas indicated a Shangxia Boutique would open in Paris mid 2013.
 
Also present at the press launch was former French Prime Minister Jean-Pierre Raffarin and Jiang Qiong Er – CEO and Artistic Director of Shangxia who spoke about China cultural renaissance and the need to nurture handicrafts into the future.
 
China has spent the last 30 years to conquer the world with its economy. Over the next 30 years China has the opportunity to conquer the world with a Chinese cultural renaissance. 
 
 

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Courtesy: Reliance Industries

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