Home / Knowledge / News / Apparel/Garments / Shangxia opens new store in Beijing
Shangxia opens new store in Beijing
10
Oct '12
Two years after opening its first store in Shanghai, Chinese contemporary craftsmanship brand Shangxia opened its second global boutique in Beijing.

Designed by renowned Japanese architect Kengo Kuma, the Beijing store pays homage to the ancient aesthetic of Beijing’s serried city walls. The ‘bricks’ theme was consistent through the space with brick walls built out of real pu’er tea and other ‘empty’ brick walls created through an interlocking latticework designed specially for the space.

Shangxia was founded in 2008 to bring Chinese and Asian craftsmanship into contemporary lifestyles and has received widespread attention as one of the few homegrown Chinese luxury brands. Shangxia’s product mission is to integrate the finest quality materials and craftsmanship into their offerings.
 
“Shangxia presents a point of view, a way of life, a modern aesthetic. Heritage, culture, creation, dialogue and innovation merge to forge the core of Shangxia’s philosophy.”
Products in the Beijing store included a fashion collection carefully constructed of Mongolian cashmere, rare Zitan wood furniture, hand-carved jade jewelry and delicate porcelain tea cups bound in gold plated threads of bamboo. All pieces were painstakingly created over hundreds of hours and many pieces are limited to only 8 pieces or less worldwide.
 
From a branding perspective, Shangxia has benefited from an investment and strong association with Hermes, with both brands sharing a common passion and unwavering commitment to quality.
 
Speaking at the store opening event, Hermes CEO Patrick Thomas highlighted the common traits underlying both brands and how all countries must examine at their roots in order to define their future.
“Both Shangxia and Hermes share the same story of quality, craftsmanship and style. Both are brands that focus on adding value to products and selling quality rather than quantity.” 
 
Mr. Thomas indicated a Shangxia Boutique would open in Paris mid 2013.
 
Also present at the press launch was former French Prime Minister Jean-Pierre Raffarin and Jiang Qiong Er – CEO and Artistic Director of Shangxia who spoke about China cultural renaissance and the need to nurture handicrafts into the future.
 
China has spent the last 30 years to conquer the world with its economy. Over the next 30 years China has the opportunity to conquer the world with a Chinese cultural renaissance. 
 
 


Must ReadView All

Courtesy: Swedfund

Textiles | On 27th May 2016

Swedfund to pilot new textile factory in Ethiopia

Swedish govt-owned development financier Swedfund and the Bangladeshi ...

Textiles | On 27th May 2016

Egypt signs deal with China to set up textile zone

Egypt and China signed a framework agreement earlier this week on to...

Textiles | On 27th May 2016

CAI pegs cotton output at 341.5 lakh bales this season

The Cotton Association of India (CAI) has projected India’s cotton...

Interviews View All

Rahuul Jashnani
Jashn

What is the size of the ethnicwear vertical in India? How are Indian...

Nuno Venda
ROQ

What are the key trends and innovations in textile printing? From which...

Amrit Sethia
SOIE

What are the emerging trends in the intimatewear category for women in...

Marten Alkhagen
Swerea IVF AB

<b><i>Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles...

Giorgio Mantovani
Corman S.p.A

<b><i>Giorgio Mantovani, MD of Corman, with a presence in both Milano and...

Iago Castro Asensio
RCfil Distribuciones S.L.

<b><i>Iago Castro Asensio, International Business Manager of RCfil...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search