Moncler continues its rapid programme of store openings and inaugurates the new single brand store in Turin. Following the recent opening of Budapest, the store network of the Maison rises to 83 freestanding boutiques.
First capital city of Italy, Turin seduces and welcomes with its aristocratic and solemn spaces. For its new store, Moncler has chosen the central Via Lagrange, at the heart of Turinese shopping. A strategic positioning for an opening that, in Italy, encompasses the mono-brand stores of Milan, Rome, Naples, Forte dei Marmi, Padua and the high altitude boutiques of Cortina and Courmayeur.
Customers are welcomed into a warm, well-lit and ultra-contemporary 90 sq. m. boutique, in harmony with the atmosphere of the city. The internal design, entrusted to Gilles & Boissier who have been collaborating with the brand for several years now, matches French boiserie in carved wood with embossed floral motifs for the walls to the oak wood used for floors and ceilings. An elegant, relaxed, intimate style, which speaks of Moncler’s roots and projects them into the modern world.
The new boutique will offer the complete range of Moncler collections, men’s, women’s and accessories, Moncler S and Moncler Grenoble.
Moncler was founded in Grenoble, France, in 1952 and is currently headquartered in Milan, Italy. Over the years the brand has combined style with constant technological research assisted by experts in activities linked to the world of the mountain.