Home / Knowledge / News / Apparel/Garments / Re-branding of BodyEssentials into BodyBelle
Re-branding of BodyEssentials into BodyBelle
12
Oct '12
BodyEssentials is now BodyBelle. A division of Orchard Brands, the health and beauty company for women recently launched a newly redesigned website to align with the company’s vibrant, new image, and to better serve customers. The new website has a clean, contemporary look, and is easy to navigate to give customers a better user experience.
 
“We’re excited about our all-new look, but even more excited about the great brands and unique products we’re offering our customer” said Kara Carter, BodyBelle Merchandise Director. “We offer some of the best in anti-aging, shapewear, beauty and grooming. Our new name translates to Body ‘Beautiful,’ and supports our mission to help women look and feel beautiful, youthful, healthy and confident.”
 
Changing the name from BodyEssentials to BodyBelle is just one step in the company’s rebranding initiatives, which incorporates a new, bright logo, an all-new print catalog, and a brand new website designed for better customer experience. With new, upgraded content and the same must-have women’s beauty basics, health essentials and intimacy products, the fresh website focuses on visitor engagement and providing a great experience for the customer. The rebranding will continue to build and foster the relationship between BodyBelle and their suppliers, and will result in bringing BodyBelle customers the best products.
 
BodyBelle is about women helping women. With the focus on women age 40 and older, BodyBelle brings women the best beauty care products, grooming tools, diet solutions and fitness gear to help them look great and feel better. BodyBelle carries a wide selection of women’s personal care products such as anti-age solutions, gentle skin cleansers, specialty mascaras, answers for skin problems, hair removal, slimming bike shorts, Perfect-FitCamis, personal massagers, and the daily essentials and flaw fixers women appreciate. The clothing and footwear section specializes in comfort, fit and flattery. 

BodyEssentials

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search