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Re-branding of BodyEssentials into BodyBelle
Oct '12
BodyEssentials is now BodyBelle. A division of Orchard Brands, the health and beauty company for women recently launched a newly redesigned website to align with the company’s vibrant, new image, and to better serve customers. The new website has a clean, contemporary look, and is easy to navigate to give customers a better user experience.
“We’re excited about our all-new look, but even more excited about the great brands and unique products we’re offering our customer” said Kara Carter, BodyBelle Merchandise Director. “We offer some of the best in anti-aging, shapewear, beauty and grooming. Our new name translates to Body ‘Beautiful,’ and supports our mission to help women look and feel beautiful, youthful, healthy and confident.”
Changing the name from BodyEssentials to BodyBelle is just one step in the company’s rebranding initiatives, which incorporates a new, bright logo, an all-new print catalog, and a brand new website designed for better customer experience. With new, upgraded content and the same must-have women’s beauty basics, health essentials and intimacy products, the fresh website focuses on visitor engagement and providing a great experience for the customer. The rebranding will continue to build and foster the relationship between BodyBelle and their suppliers, and will result in bringing BodyBelle customers the best products.
BodyBelle is about women helping women. With the focus on women age 40 and older, BodyBelle brings women the best beauty care products, grooming tools, diet solutions and fitness gear to help them look great and feel better. BodyBelle carries a wide selection of women’s personal care products such as anti-age solutions, gentle skin cleansers, specialty mascaras, answers for skin problems, hair removal, slimming bike shorts, Perfect-FitCamis, personal massagers, and the daily essentials and flaw fixers women appreciate. The clothing and footwear section specializes in comfort, fit and flattery. 


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