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LACOSTE launches world's first Polo Lounge in India
16
Oct '12
LACOSTE launches “first of its kind” Polo Lounge in Mumbai and introduces an innovative shopping experience with a mono- category concept store. Located in the heart of Linking Road (Bandra West)’ shopping hub, the LACOSTE Polo Lounge exclusively houses Polo shirts of different styles and colours - nearly 55 colours every season. With a strong sense of René LACOSTE’s (Father of Lacoste Brand’s) legacy, the store portrays a stimulating and stylish aesthetic through iconic and artful elements.

LACOSTE is renowned for creating clothes that mirror Rene’s own values of comfort and solidity. The brand’s ethics and consistency have helped it become internationally synonymous with great quality. Worldwide LACOSTE offers 90 variations of their signature polo at any given point of time, with styles for men, women and children in a wide assortment of solid and heathered colours. Classic or trendy, they are offered in an extensive choice of fabrics giving the polo even greater comfort and lightness, together with exceptional freedom of movement. Attention to detail defines LACOSTE’S style and quality. Mother of pearl buttons are the last step in a production process, and the ultimate refinement for a LACOSTE polo each season.

Sink into the white interiors of the LACOSTE Polo Lounge at Linking Road, Bandra and get comfortable in the slick, contemporary ambience, while indulging in an inimitable shopping experience. Unique and stylish, the space is well suited for those looking for versatility.

With the mono category concept lounge we wanted to offer a tribute to Lacoste heritage for the Lacoste customer.. This allows us to enhance the brand’s premium position and make the iconic polo shirt the emblem of a new attitude. The Polo Lounge is therefore reinstating our roots, remembering Rene LACOSTE in a very unique way. The Lounge, with its new packaging, communicates the features and benefits of our products in a unique way” Says Mr Rajesh Jain, director and CEO of LACOSTE India.

At the Lounge, immerse yourself in a space that reflects the timeless sensibility of the LACOSTE Polo. The LACOSTE Polo Lounge offers an elegant environment weaving all the elements of making of a the iconic Lacoste Polo in its interiors.. It is dedicated exclusively to LACOSTE’s most iconic polo collection. An entire ‘Polo Wall’ details a size and style guide for the benefit of customers. This unique boutique, with its innovative concept, proves that the crocodile knows how to maintain the perfect balance between luxury and urban chic. The Lounge is a tribute to the 80 year heritage of Lacoste at the prime Linking road, Bandra-west in Mumbai, India’s most populous and many would say, most vibrant city.

LACOSTE

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