With the H2Ø Programme, Springfield is launching a very special collection of jeans for Man and Woman with different fits and a wide range of finishes. The collection will be available in its stores this season, under a “waterfriend” concept which allows large water savings in manufacturing processes.
The process consists in reducing washing stages through application of various techniques, such as the ozone bath, and a number of manually applied treatments to give jeans the worn-out look that is so popular. Finally, the drying process takes place on special mannequins for a three-dimensional look.
All jeans in the H2Ø collection carry a label explaining the sustainability targets of their production process, so that consumers can understand the reason for its name and the call to action that Springfield is making for consumption that is more respectful towards the environment. To mark the occasion of this launch, Springfield invited six young Spanish and foreign illustrators to interpret the concept “Every drop counts”. These artists created illustrations for a limited, exclusive collection of t-shirts through which Springfield can convey this message.
In an original way, and making use of artistic expression for its discourse, Springfield employs t-shirts as the communication support for this campaign. The collection includes 3 t-shirts for Man and 3 for Woman, and will be available in several countries, in more than 100 Springfield stores, and on spf.com in September. The young urban artists who collaborated with Springfield to create this new H2Ø t-shirt line have very different careers.
Muxi is one of the best-known illustrators on an international level. Her work creates a universe of imaginary creatures and surreal worlds.
Ricardo Cavolo, a Spanish artist. He lives in Madrid, where he works with various publishing companies and publications. His art is inspired in daily life and tattoos. Caro Besasso, an illustrator who is closely linked to the textile industry. Her prints can be seen on the streets of Italy, Amsterdam, Australia, and South Africa.
Pola Gips, a Polish artist. She works as a graphic designer, combining design with her handmade typographies for logos, advertising, cultural communication, and packaging.
Sara Landeta, a visual artist and illustrator from the Canary Islands, currently living in Madrid. She applies her great imagination and creativity to her collages, illustrations, and installations.
Sonni is a renowned artist who works on a regular basis with the main creative agencies in Latin America and the United States. His humorous work is captivating and full of brilliant colours. He usually works with playful themes.
Grupo Cortefiel’s most youthful and urban brand was set up in 1988 as an alternative to traditional men’s fashion stores. Based on a philosophy of ‘basics at unbeatable prices’, Springfield opened its first store on Madrid’s Calle Bravo Murillo, a prime location just a few minutes from Glorieta de Cuatro Caminos.