Home / Knowledge / News / Apparel/Garments / Woodland eyes bigger share in adventure sportswear segment
Woodland eyes bigger share in adventure sportswear segment
17
Oct '12
Looking to expand its market, leading outdoor apparel and footwear brand Woodland is all set to penetrate the adventure sportswear segment in a big way.
 
Realizing growing interest of people in adventure sports, particularly in India’s northern Himalayan region, Woodland planned a foray in this space, and is now set to launch a range of adventure and sports apparels and shoes.
 
As a part of its strategy to explore this segment, Woodland prepared a special head to toe adventure gear, which was donned by Loveraj Singh Dharamshaktu, a mountaineer from Uttarakhand who conquered Everest this year.
 
Speaking on the sidelines of the launch of Woodland’s autumn/winter collection, company’s Managing Director Harkirat Singh said with increasing number of people developing interest in adventure sports, they are all set to exploit the emerging segment. 
 
Woodland is launching new range of products like specialized jackets, which would provide protection to mountaineers and trekkers against frost bites while climbing in chilling temperatures, he said.
 
Woodland shorts, cotton shirts and capris are also designed to keep cool during hot weathers, while its light-weight sweatshirts, jackets and pullovers are suitable for hilly areas, he added.
 
The company has also come out with a yoga collection, which enhances the workout results.
 
Intending to put adventure, nature and outdoors in the same line, the new Woodland apparel collection reproduces moods of the nature. The company’s entire apparel range well reflects nature, Mr. Singh said.
 
He said the company would launch 150 new outlets across India this year, thus taking the total number to 500. It would use one billion rupees for its expansion drive during current fiscal, he added.
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 16th Jan 2017

India’s WPI inflation rises to 3.39% in December 2016

India’s annual rate of inflation, based on monthly wholesale price...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Textiles | On 16th Jan 2017

Producing contamination free cotton biggest task: CCI

Producing contamination free cotton is the biggest task for the...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search