Home / Knowledge / News / Apparel/Garments / China's Bosideng in overseas expansion mode
China's Bosideng in overseas expansion mode
17
Oct '12
China’s biggest producer and distributor of down clothing, Bosideng International Holdings awaits response of London’s customers, before it can carry forward its plan of opening stores in Milan and New York.
 
The company, which operates more than 8,000 retail stores in China, ventured into overseas market for the first time in July this year by launching a flagship outlet in London’s South Molton Street, a location where some of the city’s most popular brands have their retail outlets.
 
The store is quite close to two of the London’s well-known locations - Savile Row and Jermyn Street, which are popular for their high-class tailoring.
 
The company spent £35 million for launching its London outlet, which would serve as its base in Europe. The sum is considered to be a big one for the company whose profits average at around 1.4 billion yuan or US$ 223 million.
 
Bosideng intends to utilize the London outlet as a base for expanding in UK and other markets, Reuters quoted Gao Dekang, Founder and Chairman of the company, as saying.
 
Besides the down-padded jackets, which are its trademark, Bosideng has also launched limited collections of dark suits and blazers in London. The products compete with British brands like Barbour, which produces waterproof jackets, and goose-down jacket producer Moncler.
 
Mr. Dekang said they are currently negotiating a deal with a leading Italian brand, which would help them in setting up a retail outlet in Milan. While the Italian firm would help them foray in retail market in Italy, Bosideng would help it in launching its brand in China. The move is likely to transpire in autumn or winter next year.
 
Meanwhile, the Chinese firm, which is already present in New York’s wholesale space, is also hunting a location for setting up a retail outlet there.
 
Bosideng’s efforts to penetrate in international space are a happy development from the times of establishment of the firm in 1976, when Mr. Dekang would drive his bike 80 km to Shanghai to display his art of preparing a pair of men’s trousers in just 17 minutes.
 

Fibre2fashion News Desk - China

Must ReadView All

Textiles | On 24th Jan 2017

Textile industry demands relaxation of laws from Budget

The upcoming Union Budget 2017-18 should focus on relaxing certain...

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search