Home / Knowledge / News / Apparel/Garments / China's Bosideng in overseas expansion mode
China's Bosideng in overseas expansion mode
17
Oct '12
China’s biggest producer and distributor of down clothing, Bosideng International Holdings awaits response of London’s customers, before it can carry forward its plan of opening stores in Milan and New York.
 
The company, which operates more than 8,000 retail stores in China, ventured into overseas market for the first time in July this year by launching a flagship outlet in London’s South Molton Street, a location where some of the city’s most popular brands have their retail outlets.
 
The store is quite close to two of the London’s well-known locations - Savile Row and Jermyn Street, which are popular for their high-class tailoring.
 
The company spent £35 million for launching its London outlet, which would serve as its base in Europe. The sum is considered to be a big one for the company whose profits average at around 1.4 billion yuan or US$ 223 million.
 
Bosideng intends to utilize the London outlet as a base for expanding in UK and other markets, Reuters quoted Gao Dekang, Founder and Chairman of the company, as saying.
 
Besides the down-padded jackets, which are its trademark, Bosideng has also launched limited collections of dark suits and blazers in London. The products compete with British brands like Barbour, which produces waterproof jackets, and goose-down jacket producer Moncler.
 
Mr. Dekang said they are currently negotiating a deal with a leading Italian brand, which would help them in setting up a retail outlet in Milan. While the Italian firm would help them foray in retail market in Italy, Bosideng would help it in launching its brand in China. The move is likely to transpire in autumn or winter next year.
 
Meanwhile, the Chinese firm, which is already present in New York’s wholesale space, is also hunting a location for setting up a retail outlet there.
 
Bosideng’s efforts to penetrate in international space are a happy development from the times of establishment of the firm in 1976, when Mr. Dekang would drive his bike 80 km to Shanghai to display his art of preparing a pair of men’s trousers in just 17 minutes.
 

Fibre2fashion News Desk - China

Must ReadView All

Apparel/Garments | On 28th Sep 2016

CMAI inks MoU with Chinese textile trade body CCCT

Indian apex clothing association, the Clothing Manufacturers...

Textiles | On 28th Sep 2016

India sees largest gain on WEF’s Competitiveness Index

India has shown the largest gain made by any country on the World...

Textiles | On 28th Sep 2016

Oerlikon to show new yarns and fibres at ITMA+CITME expo

The Oerlikon Manmade Fibers segment, the world market leader for...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Pinkesh Jain
Everflow Petrofils Ltd

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search