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Fullbeauty launches Comfort Choice Custom Fit Brassiere
17
Oct '12
Fullbeauty, a revolutionary plus size lingerie brand that is part of Redcats USA’s OneStopPlus Group, announced the launch of its new Comfort Choice Custom Fit Bra. The company has filed a US patent application to seek patent protection for this innovative product, the world’s first and only side-adjustable bra.   

The Custom Fit Bra is a major technology breakthrough by Comfort Choice, designed to adjust to a woman’s perfect band size on each side of the bra with convenient straps. The bra has easy front sliders that adjust an extra two inches on both sides for a perfect balance and custom fit. In addition to the sliders, the Custom Fit Bra has a hidden sling for extra comfort and support. The Custom Fit Bra with soft, breathable cotton-laminated cups is offered in three colors: dark magenta, white and rose nude; sizes 38B to 48DDD; and priced at $29.99/$34.99.

“Many women fluctuate in weight and size so the Comfort Choice Custom Fit Bra allows women to make a slight adjustment to the fit to ensure her figure is balanced and she looks beautiful in her clothes,” said Michele Crawbuck, Vice President and Brand Manager, fullbeauty. “A bra that fits and flatters your figure is the key to looking and feeling good, and the Comfort Choice Custom Fit Bra was designed to give curvy women the perfect fit everyday.”

The Custom Fit Bra is an exclusive design of Comfort Choice, a long-standing brand well-known and trusted by fullbeauty and OneStopPlus Group’s loyal customers. The extensive collection of Comfort Choice bras are offered at opening to moderate price points and focus on providing comfort, color, functionality and innovative styling in the largest selection of plus sizes in the world.

Fullbeauty is a division of the OneStopPlus Group, the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes. The OneStopPlus portfolio includes: Woman Within (WomanWithin.com), Roaman's (Roamans.com), Jessica London (JessicaLondon.com), fullbeauty (fullbeauty.com), KingSize (KingSizeDirect.com), BrylaneHome (BrylaneHome.com), Bargain Catalog Outlet - BCO (BCOutlet.com) and OneStopPlus.com, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.

OneStopPlus Group

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