Home / Knowledge / News / Apparel/Garments / Ibex to supply wool clothing to Telluride Ski Resort
Ibex to supply wool clothing to Telluride Ski Resort
18
Oct '12
Beginning this Fall, Ibex Outdoor Clothing will be the official wool clothing sponsor of Telluride Ski Resort in Southwestern Colorado. Ibex will outfit Telluride Ski Resort employees in its North American-made Merino wool apparel.

Telluride ski resort will help Ibex create a distinct presence in Telluride and the two brands will further their reach into essential markets with key demographics. Ibex and Telluride Ski Resort look forward to unique media promotions and campaigns this fall and winter.

“This is a great partnership because of the heritage of Telluride, and its commitment to being a premier ski town and destination,” said Keith Anderson, VP of Marketing at Ibex. “We feel that Ibex fits into Telluride’s specific mountain lifestyle; and although we are east coasters, we all dream of big mountain skiing.”

Ibex apparel is ideal for the employees of Telluride Ski Resort due to its durability, versatility and functionality. It can be worn on the mountain by lift ops and ski patrol or in the office by executives. Ibex combines both the professionalism and adaptability of a superior product that a mountain resort desires.

“The opportunity to partner with such a quality company that provides a great, functional product for our employees and guests alike shows the consumer what we are all about,” said Matt Skinner, VP of Sales and Marketing for Telluride Ski Resort. “These are two unique brands coming together to exhibit the enjoyment of the great outdoors in comfort and style.”

This partnership exemplifies Ibex’s commitment to building a strong presence in the Rockies, not only with retailers, but with large market influencers as well. Ibex is looking forward to developing a long-term relationship with Telluride skiing some good lines in the midst of it all.

Founded in 1997 and headquartered in White River Junction, VT, Ibex is a designer of year-round merino wool and organic cotton outdoor clothing and cycling apparel, founded in the belief of the superior natural performance and properties of wool.

Stashed among the highest concentration of 14,000 foot peaks in North America, Telluride offers some of the most spectacular skiing and riding on the planet.

Ibex Outdoor Clothing

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X